Modern consumers are increasingly aware of environmental issues and the risk linked to plastic pollution. That is why they are more attracted by products with less effect on our environment and choose eco-friendly and recyclable objects rather than potentially polluting ones.
Many plastic objects we use in our daily routine could be substituted with an ecological alternative, such as wooden oral care products.
Discover why you should offer them in your catalogue!
Should you start producing wooden oral care products?
Switching from traditional oral care products to wooden ones is the easiest thing people can do to reduce their use of plastic, and the advantage would be evident.
Wooden toothbrushes are completely sustainable, and they do not cause any damage to marine species and the environment even if thrown into the sea. Moreover, they guarantee the same quality of cleaning as plastic ones, and they can be safer and more hygienic if treated correctly.
If you are thinking of expanding your catalogue with wooden oral care products, such as toothbrushes, interdentals, or toothpicks, it would be a wise decision.
Here are four reasons why you should include wooden dental care items in your catalogue.
Oral care items made of wood are eco-friendly
As said before, sustainability is a crucial issue today, and people are trying to make their habits more ecological in response to climate change and pollution. Therefore, they look for greener alternatives to plastic objects, and they are also willing to spend more for them.
Retailers expect to find sustainable solutions available in producers’ catalogues that must also be comfortable, ergonomic, functional, and aesthetically beautiful to be successful in the market.
Clients, in fact, are increasingly demanding and want to spend their money for products that respond to precise requirements and standards.
Not having a sustainable proposal makes you less competitive and takes you out of the market. As people ask for eco-friendly products, companies look for suppliers that can provide these to them.
Wooden toothbrushes are customizable
Customization is the key to be competitive in today’s market. Offering wooden oral care products lets you offer a wide variety of customization options in terms of finishes and shapes.
An expert supplier will be able to provide many FDA-approved paints and waterproof finishes to guarantee hygiene and avoid the proliferation of bacteria and mold in humid environments.
Moreover, it will also provide 2D or 3D prototypes that imitate the shape of plastic toothbrushes to create an ergonomic, functional, and comfortable object.
Wood is safer and more hygienic than plastic
Recent studies have proven that bacteria survive for a shorter length of time on wood than on plastic. For example, interesting research made by K-Tipp, a Swiss consumer magazine, compared 12 plastic and wooden cutting boards to understand which was the best material in terms of bacterial contamination. It revealed that cutting boards with the lowest amount of bacteria were made of beech wood.
On the contrary, plastic cutting boards were heavily contaminated with bacteria at the end of the test.
Moreover, as discussed above, to avoid the growth of bacteria and mold, wood can be treated with special finishes to make it water repellent. This is especially important since toothbrushes are used in the mouth and usually placed on the bathroom sink, which is a source of water.
Consumers love wooden items
Besides sustainability, people love wood for its elegance and prestige, and they love to display wooden items in the house and even in the bathroom.
Wooden objects, in fact, give a sense of modernity and warmth, which is why they are also widely used for furniture and decorative elements.
Including wooden oral care products in your catalogue will let you offer sustainable and elegant products.
It is important to find the right wood maker
The choice of manufacturer is a strategic decision that should not be taken lightly, as it primarily affects customers’ satisfaction.
Competition among retailers is very high, and they look for ways to differentiate themselves. Very often, however, their supplier is unable to offer anything innovative, and they continue to sell the same boring objects.
It is crucial to select a wood maker that observes the market and creates top-quality wooden oral care items with new styles and innovative ideas to satisfy always changing demand.
If your supplier can also offer predrilled toothbrush heads according to your design, commercialization will be simpler, as you could test the market and adjust production accordingly without thinking about the ROI.
Since 1937, Minelli S.p.A. has ensured perfection in the quality and design of each product manufactured, and its experienced specialists serve customers in the best way possible while following rigorous processes and environmental sustainability.
The company respects all the rules as well as the parameters and standards dictated by the market in terms of safety, hygiene, and sustainability.
If you are looking for the best wooden oral care products, don’t hesitate to contact us! Our experts will be glad to evaluate your plan and help shape your idea.
