Due to the Covid-19 pandemic emergency, brands have begun to sell their products online. Selling perfumes through the eCommerce channel is not easy, though, as people can’t smell them. Therefore, perfume bottle design assumes an even more important role than before, as it becomes the only way to attract customers’ attention. In this article, we give you some advice to offer successful fragrance packaging.
Wooden caps will emerge from the pack to express the glamour of your products.
Here’s how this new and special wood finish was born.
The COVID-19 pandemic has shown how much carbon emission drops and wildlife flourishes when we slow down our economic engine. This has led to a surge in environmental and sustainability awareness. Choosing eco-friendly luxury cosmetic packaging design can represent a turning point. We talk about that in the following article.
Plastic pollution is a crucial issue today, and an increasing number of people are looking for ways to reduce it. Companies want to offer more sustainable solutions, products made with eco-friendly materials, and manufacturing processes that follow the standards of a circular economy model. A completely eco-friendly threaded wooden cap can be a turning point. We talk about that in this article.
Consumers want to buy products that have a precise identity and values that they share. The best way for manufacturers to stand out is being able to create this identity and transmit it to buyers. Developing effective cosmetic packaging design is essential to reach this goal. We talk about this topic in the following article.
Sustainability has become a popular topic today, as people are more conscious of the compelling problems linked to pollution and plastic usage. The increasingly growing “green” trend is spreading in all sectors, including the spirits industry, in which luxury and quality are very important. It means that sustainability and prestige can coexist. We talk about this topic in the following article.
Today, creating successful cosmetic packaging designs means being able to combine many elements: aesthetics, functionality, safety, precision, sustainability, and customization. Finding a supplier that can balance all these features lets you offer innovative products that satisfy all your customers’ expectations. How do you find the right manufacturing company? Let’s discuss this topic in the following article.
According to Harvard Business School professor Clayton Christensen, more than 30.000 new products are introduced every year, and 95% of them fail. Part of this shocking percentage is because packaging is not attractive enough and does not engage consumers. In this article, we will discuss the latest trends in cosmetic design to make packaging unique and increase the ROI.
In the perfume and cosmetics field, a sensorial experience is important. Consumers don’t just look for a product. They want to sense it too. Packaging is the first way to create an intense emotional experience for consumers, as it is the first thing they see when they decide whether or not to buy a particular item. Wood can help boost this experience. We talk about this topic in the following article.
How do you create a unique product? This is a very difficult question to answer, as there is a significant difference between making a product that is different and one that is differentiated. Creating a differentiated product lets you target a specific audience that is willing to pay a higher price for certain characteristics that only you can offer. In this article, we focus on how a single detail, e.g., a wood cap, can help you stand out in a crowded market.