How to create eco-friendly custom cosmetic packaging

Attention to environmental care and sustainability has increased in recent years and become a priority for companies producing custom cosmetic packaging, an element usually considered to have a significant environmental impact and is difficult to dispose of.

But what specifically are we referring to when we talk about sustainable and custom-made packaging? What are the differences, and what benefits can this choice bring to companies and the planet?

We discuss these questions in this article!

What does eco-friendly custom cosmetic packaging mean?

When we think of boxes or material intended for cosmetic packaging, at first impulse, we think of items destined to become waste soon after use and immediately identify them as enemies of the environment.

The truth is that today there are alternatives to traditional packaging: this “waste” can be easily turned into an asset for companies in terms of ecology, marketing, and ecological responsibility.

When we talk about green packaging, we refer to those boxes and cosmetic packaging that do not have a strong environmental effect in the long run or help reduce pollution of the planet.

Besides the environmental aspects, economics and social factors also come into play. For example, creating wooden cosmetic packaging should not endanger the forest or damage the eco-system.

Finally, the end should not justify the means. Paper, for example, is a great material for creating sustainable packaging, but its production is often very resource intensive, involving a huge quantity of water, chemicals, and fossil fuels.

Which materials should be used to create sustainable custom cosmetic packaging?

Wood is the most cost-effective and durable choice, but it must be collected and managed responsibly to be considered 100% sustainable.

It is important to understand its origin to be sure it is environmentally friendly.

FSC and PEFC certifications guarantee that the entire wood production chain is derived from environmentally friendly, socially beneficial, and economically sustainable forest management.

This type of wood is identical, physically and in appearance, to any other type of wood, but its origin changes, embracing a broad concept of sustainability, which also includes the rights of workers and local populations.

Sustainable forest management aims at ensuring that products derived from forests meet today’s needs as well as those of future generations. Therefore, the amount of resources taken from a forest should be at a level the forest can produce without any negative consequences for the soil or trees.

Custom cosmetic packaging can radically change people's perceptions of the product, conveying its values, benefits, and all the features of branding in a clear, immediate, and simple way.

Sustainability is no longer an option for companies

Today, especially after the pandemic emergency, customers are more conscious about environmental issues and pay greater attention to sustainability as a criterion for evaluating a brand: packaging is therefore crucial.

It is no longer an option reserved for companies that want to target a specific and narrow category of consumers but instead is a choice shared by every type of company to meet the needs of more environmentally conscious and ecologically sensitive customers.

Relying on a supplier that shares these values and pays attention to customers’ requests means being competitive in the market with successful products that meet market demand.

For example, offering mono material packaging is a great choice in terms of sustainability. When its life cycle ends, it will be much easier for people to throw it into a dedicated container.

A wooden cosmetic cap for packaging with a sealing disk made of cork is a great solution, as it is completely ecological (cork is comparable to wood and doesn’t need to be separated when thrown away), and the internal disc can be customized according to your clients’ requirements with:

• laser marking to brand the product
• food-contact and nontoxic finishes

Including distinctive components in your catalogue is essential to stay a step ahead of your competitors.

Since 1937, the Minelli Group has designed and developed top-quality sustainable custom cosmetic packaging whose quality is recognized all over the world.

We were the first and only company that patented a completely eco-friendly threaded cap for cosmetics without plastic or glue, which we called Legnavis. It is the strongest and most durable product when compared with those of our competitors.

Moreover, by combining it with a sealing disk made of cork, you can offer a 100% sustainable cosmetic packaging!

If you want to discover more about this innovative product and the essences, shapes, and finishes we can offer, download the free presentation!

And if you need more information or have a project in mind, do not hesitate to contact us. Click here!