Looking for green cosmetic packaging design? Some pro tips

Consumers today are growing their expectations in terms of sustainability in the beauty industry. They expect to find eco-friendly cosmetic packaging design, and they want it to be aesthetically beautiful and appealing too.

Brands and companies strive to satisfy these needs and look for a supplier that is up to the task. Adding eco-packaging in your catalogue is therefore a great idea to increase your competitiveness.

Here is some advice!

Why is cosmetic packaging design crucial?

The old paradigm “buy, use, and throw away” of the linear economy no longer makes any sense, as people are increasingly aware of the importance of preserving natural resources and not wasting them. This has led to the spread of an eco-friendlier approach even from companies, brands, and manufacturers that are trying to integrate environmental protection criteria into every phase of their production process: from collection of the raw materials to manufacturing and distribution.

Consumer sentiment, in fact, is driving awareness of waste and the environment. As a result, many manufacturers are seeing the benefits of introducing sustainable packaging and having their products regarded as being environmentally responsible.

The new philosophy considers product sustainability from start to finish and adheres to the principle of a new model: the circular economy whose new paradigm is “reduce, reuse, recycle.”

The advantages of offering eco-friendly cosmetic packaging design

Cosmetic packaging design sends a very powerful message to buyers: it communicates the unique characteristics of the object and the most important values that a specific brand wants to transmit.

Many brands are taking into consideration today’s well-educated consumer and learning how their packaging can reach them. They are realizing that people love sustainable packaging, especially if made of wood.

However, you must consider that wood packaging is not sustainable if the manufacturer doesn’t care about the environment. As discussed above, the entire production process must be sustainable from the collection of wood to transportation and logistics.

Once you have found a real sustainable company, moreover, you must ensure that it can create top-quality and beautiful products. Cosmetic packaging design must certainly be functional, but appearance is essential to being successful in the market and attracting the attention of luxury brands and companies.

Cosmetic packaging design must be sustainable, customizable, and multisensory

Besides sustainability, the possibility of customization and the ability to convey a sensorial experience that enhances the senses is necessary but not easy to achieve.

Cosmetic packaging must act as a silent salesman, making the product more attractive and influencing clients’ buying decisions, creating an emotional connection with consumers through all the senses.

Multisensory packaging means using different elements, e.g., visual enhancers, olfactory elements, tactile experiences, and other packaging aspects, to create a connection between the company and its consumers, engaging and making them loyal.

It is especially important in the cosmetic field, as people don’t want to just purchase a product. They want to sense it too. An expert manufacturer can create a cosmetic packaging design that exploits all the senses, creating unexpected shapes and designs and customizing it with the most innovative finishing options.

If you would like to learn more about multisensory packaging, you can read our dedicated article.

Is it possible to combine sustainability, quality, and innovation?

Yes, but you must rely on an experienced manufacturer. Managing wood is not easy, as it is alive and moves constantly, making it hard to respect very strict tolerances.

It means you need specific machinery to create top-quality products. Only a multinational company has the necessary tools, software, and processes to make perfect objects.

Being innovative is even more difficult, as you need an internal research & development department that constantly observes the market and develops new ideas according to actual demand.

Also consider that apparently plastic-free objects often contain plastic parts, for example, the plastic lids used to close hermetically wooden or glass jars. Not all suppliers can create 100% eco-friendly threaded wooden caps without using any glue, plastic, or resins.

However, the most reliable wood makers can create sealing discs made of cork for threaded wooden caps, allowing you to offer a completely eco-friendly solution for cosmetic packaging.

Cork is perfect to combine with wood to create 100% eco-friendly custom wood parts. Besides being a natural material, its extraction process doesn’t damage trees and respects the environment.

Using cork to create components for wooden packaging lets you offer items that are:

• 100% recyclable
• sustainable
• plastic free
• unique and innovative

A wood maker can be considered expert if it produces very different types of custom-made wood products and has a multi-industry business model, as it can exploit knowledge, technologies, and innovations from one industry to another with great benefits in terms of expertise and competency.

Besides innovative cosmetic packaging design, the Minelli Group can create every type of wooden components: toothbrushes, dish brushes, hairbrushes, caps for perfumes, knife handles, and cutting boards are just some examples of items that can be made of wood and become 100% sustainable.

Do you have a project in mind? Do not hesitate to contact us!