Sustainability has become a popular topic today, as people are more conscious of the compelling problems linked to pollution and plastic usage. The increasingly growing “green” trend is spreading in all sectors, including the spirits industry, in which luxury and quality are very important. It means that sustainability and prestige can coexist. We talk about this topic in the following article.
How do you create a unique product? This is a very difficult question to answer, as there is a significant difference between making a product that is different and one that is differentiated. Creating a differentiated product lets you target a specific audience that is willing to pay a higher price for certain characteristics that only you can offer. In this article, we focus on how a single detail, e.g., a wood cap, can help you stand out in a crowded market.
Today, you have many options when choosing packaging materials for fragrances, cosmetics, and spirits. Besides wood, one can choose plastic, aluminium, glass, PET, and many more. Why should you choose wood? What are the advantages of wood packaging compared with plastic? Discover the answer in this article!
Choosing the best packaging material is very important, as how you pack your products determines the success of your brand, its reputation, and whether or not you can reach your intended audience, especially in the luxury industry. The material you choose must protect the product and avoid contamination and damage during transportation and storage. So, what factors must you consider when selecting the best packaging material for your clients? Let’s discuss these in this article.
Today, spirits bottles are not just simple objects but, for many people, real collector’s items to display on their shelves and counters because of their distinctive design. Nowadays, however, there is another fast-growing trend: the market request for sustainability. What is the connection between spirits packages and the growing environmental awareness? Let’s discuss in this article.
When we talk about beverage packaging, especially for spirits, the design of the bottle is an important element that may affect buyers’ purchasing decisions. We refer to both the container and the cap, which contributes by giving prestige to the product. Elegance is an intrinsic characteristic of spirits packaging, but can it also be sustainable? Let’s discuss it in this article.