Due to the Covid-19 pandemic emergency, brands have begun to sell their products online. Selling perfumes through the eCommerce channel is not easy, though, as people can’t smell them. Therefore, perfume bottle design assumes an even more important role than before, as it becomes the only way to attract customers’ attention. In this article, we give you some advice to offer successful fragrance packaging.
Plastic pollution is a crucial issue today, and an increasing number of people are looking for ways to reduce it. Companies want to offer more sustainable solutions, products made with eco-friendly materials, and manufacturing processes that follow the standards of a circular economy model. A completely eco-friendly threaded wooden cap can be a turning point. We talk about that in this article.
Sustainability has become a popular topic today, as people are more conscious of the compelling problems linked to pollution and plastic usage. The increasingly growing “green” trend is spreading in all sectors, including the spirits industry, in which luxury and quality are very important. It means that sustainability and prestige can coexist. We talk about this topic in the following article.
Consumers today are more demanding than ever before. They are asking for new products and unique styles more often than in the past, with increasing respect for the environment and the planet’s well-being. Since people base their purchasing decisions on how a brand’s values match their own, producers must find ways to mix sustainability with elegance and prestige in their luxury packaging proposals. In this article, we want to analyse the future of luxury packaging.
Choosing the best packaging material is very important, as how you pack your products determines the success of your brand, its reputation, and whether or not you can reach your intended audience, especially in the luxury industry. The material you choose must protect the product and avoid contamination and damage during transportation and storage. So, what factors must you consider when selecting the best packaging material for your clients? Let’s discuss these in this article.
Sustainability today is no longer an option; it is a mission for all those companies that want to be competitive in the market. Consumers, in fact, are always asking for more commitment from producers to offer eco-friendly alternatives to potentially polluting materials, such as plastic. All the professionals within the beauty packaging industry are at the forefront of finding solutions to these requests. Let’s see how in this article.
Today, clients have greater expectations than ever before in terms of innovative design and variety of choice. It means that today, Brands must have a very wide catalogue, always updated with new products and glamorous styles to meet their requests. It is increasingly difficult to satisfy clients’ demands. In this article, we want to discuss the latest trends in cosmetic packaging design that a modern supplier must be able to propose to its clients.
Today, spirits bottles are not just simple objects but, for many people, real collector’s items to display on their shelves and counters because of their distinctive design. Nowadays, however, there is another fast-growing trend: the market request for sustainability. What is the connection between spirits packages and the growing environmental awareness? Let’s discuss in this article.
When we talk about beverage packaging, especially for spirits, the design of the bottle is an important element that may affect buyers’ purchasing decisions. We refer to both the container and the cap, which contributes by giving prestige to the product. Elegance is an intrinsic characteristic of spirits packaging, but can it also be sustainable? Let’s discuss it in this article.
In the beauty industry, sustainability has become a very popular topic due to growing environmental awareness, new global standards, and the compelling problems of pollution of the oceans and climate change. Companies and producers are trying to find alternative solutions to plastics and other non-ecological materials, especially in the packaging field. The goal is combining sustainability with functionality and aesthetics as well. Wood seems to be the ideal solution. Let’s take a deeper look at this topic.