Due to the Covid-19 pandemic emergency, brands have begun to sell their products online. Selling perfumes through the eCommerce channel is not easy, though, as people can’t smell them. Therefore, perfume bottle design assumes an even more important role than before, as it becomes the only way to attract customers’ attention. In this article, we give you some advice to offer successful fragrance packaging.
Packaging has a pivotal role in creating brand awareness, especially in the luxury industry, as most people consider the design of the package when making a purchase. They link the beauty and prestige of the container with the quality of the product inside, which increases sales. That’s why it is so important to choose the right packaging for your cosmetics and perfumes. We want to give you some advice about choosing packaging that will make your product stand out.