People today are looking for increasingly sustainable alternatives to plastic, and wood is one of the most popular materials for its versatility, pleasant touch, and beauty even for something as simple as a sustainable dish brush.
In this article, we discuss how to stay competitive in today’s increasingly complex marketplace by delivering what consumers are asking for.
Why can a sustainable dish brush let you gain a competitive edge?
As today’s younger generation is especially aware of the importance of making sustainable choices for the environment, they are trying to make small changes in their daily lives.
Trying to live more sustainably does not just mean making large investments to reduce consumption, install solar panels, and buy an electric car.
Small daily choices are actually those that can often make a difference more than the others. That’s why choosing a sustainable dish brush, wooden toothbrush, cutting boards, kitchenware, and homeware items made of wood is very important to reduce waste and pollution while safeguarding the environment.
More and more people today are looking for sustainable alternatives even at the supermarket.
This means that offering sustainable wooden items for everyday use in their catalogues is an important step forward for producers in meeting the needs of modern consumers and remaining competitive in the market.
However, it is not enough to offer wooden objects to truly offer sustainable alternatives.
The entire production process must be sustainable to ensure that the objects are 100% eco-friendly
Wood is a natural and organic material, but if it is harvested by destroying forests as well as defacing and polluting the environment with no regard for the lives of people living where it is harvested, products made from wood are not 100% eco-friendly.
What if the production process used to transform the wood into a finished product is carried out without considering CO2 emissions or the pollution caused by transportation and logistics? In this case, can a wooden dish brush really be considered sustainable?
These points serve to emphasize that it is not just a matter of choosing a biodegradable and natural raw material when claiming you offer a 100% sustainable and environmentally conscious product. It is the entire production context that makes the difference, and this depends on the wood manufacturer from whom you purchase samples to include in your catalogue.
The issue of traceability today is increasingly relevant in any industry to ensure the safety and quality of the products offered.
Modern consumers want to know where the item they are buying was produced, where the materials came from, and what processes were used to make it. If they decide to buy a sustainable dish brush while paying a higher price than a regular dish sponge or plastic brush, they also want to be sure they are buying a certified and truly green product.
Choosing a wood manufacturer that can guarantee a sustainable production process is crucial
First, the wood used must be FSC or PEFC certified. These certifications show that harvesting the wood has followed strict protocols aimed at protecting the environment—replanting the harvested trees—as well as the local people.
This ensures that the raw materials from which the item was made are safely sourced.
Second, it is important that the manufacturing company demonstrate that it follows strict rules for environmental protection and waste reduction to make production as sustainable as possible.
Audits are often conducted precisely to certify that the company:
- uses sustainable raw materials
- uses scraps to generate energy and create new products
- protects human resources, guaranteeing that there are no abuses in terms of respecting the ccnl, combating racism, and supporting diversity
- has edited codes and policies related to curbing and reducing fraudulent behavior
It is important to verify that the manufacturing company undergoes these types of audits on a regular basis and receives satisfactory scores for each item on the list.
Offering sustainable dish brushes is definitely the right choice to be competitive in the market, but relying on the right partner is necessary to make sure you offer quality and 100% sustainable products.
Considering that wood is on average more expensive than plastic, it is essential to provide your clients with maximum transparency and reliability to make sure they invest in a certified and quality product to offer the best choice to their customers.
The Minelli Group has specialized in wood manufacturing for more than 80 years and can create custom-made wooden components of the highest quality and durability.
We use only FSC/PEFC-certified raw material, thus responding to all the standards dictated by the market in terms of sustainability and safety. We recently underwent an EcoVadis Audit and received a highly positive rating in terms of environmental, labor & human rights, ethics, and sustainable procurement impact.
Thanks to our sophisticated software and cutting-edge machines, we can satisfy even the most demanding requests in creating unique eco-friendly dish brushes!
If you need more information or have a project in mind, contact us right now!
