Gain a competitive edge with a unique metallic wooden hairbrush

Do you think that wood has many production constraints? Do you consider it old-fashioned? Maybe you don’t know all the possibilities this raw material can offer.

A wooden hairbrush can become a modern and exclusive object of design. Here’s the new special wood finish that can make it shine.

Wooden hairbrush: the most innovative is metallic

The Spring/Summer 2021 trends are clear: the bolder, the brighter, and the more impactful seems to be the only way forward to stand out.

That is why we created the new Shine&Metal finishes for wooden hairbrushes: an innovative and captivating solution that lets the raw material shine as a brilliant metal surface, preserving its traditional spirit.

What does it mean?

Wood is still the protagonist but with a new look & feel

Wood is a precious raw material. It provides a unique tactile and sensorial feeling and is beautiful and versatile.

There are many different wood essences in nature, and each one is different from the other.

Having the possibility to manage this raw material, study its characteristics, and experiment with new treatments and customization options is a privilege.

For this reason, we always try to preserve the naturalness of wood, its deep warmth, and its grains, creating innovative products with a solid and genuine soul.

Even if layers of translucent colors are applied to the wooden hairbrush, you can still see the grains of wood that are brought out thanks to the light effects of the metallic finish.

Our cutting-edge machines and tools let us manage wood properly, while our decennial experience in wood manufacturing gives us a deep knowledge of wood and its intrinsic traits.

This combination of factors allows us to create perfect wooden objects enhanced with unique finishes.

A simple wooden hairbrush becomes a turning point in the market

The new Shine&Metal finishes give a fashion & urban style to wooden hairbrushes and let you satisfy consumers' increasingly demanding expectations.

Shine&Metal finishes can be customized according to each client’s request: we can provide many colors, shades, custom wood designs, different levels of protection, and sparkle. From more pure, strong, and eccentric colors to pastel and light shades, we can keep up with new trends in the market.

This innovative finish will let you offer unique, fashionable, and glamorous products that are both resistant and durable at the same time.

We are a leading-edge company that pays great attention to detail as artisans do

The metallization process is very complicated. That is why it can make your wooden hairbrush inimitable.

However, you need a competent partner to achieve a perfect result.

The raw material must be managed properly to guarantee a state-of-the art application of the finish:

• The natural humidity of wood must be slowly decreased in controlled climatic chambers from about 40%–45% to 8%–10%. This percentage varies depending on the selected essence and is considered optimal to start managing wood.
• The wooden surface must be prepared properly before finishing it. It must be clean, smooth, and free from dirt, dust, and oils. Sanding, scraping, or planing is generally required to get a perfect base. This process guarantees a uniform treatment and greater durability.
• The metallization process is conducted by professional painters who, layer by layer, create the desired color and gloss. This painstaking job is essential to obtain an impeccable final product.

To carry out this treatment accurately and properly, you need specific technologies and tools as well as a team of experts that can perform each activity in the best way possible.

The Minelli Group can ensure perfection in quality and design of each product manufactured thanks to the strict quality controls performed during the entire production process. In fact, besides automation and sophisticated software, there is also human control over production for greater precision.

Moreover, our internal research and development department constantly observes the market so that we can be aware of new trends and customers’ preferences. In this way, we can create successful products in line with market requests.

We also pay strict attention to sustainability. We use only FSC-certified woods, and we try to reduce our carbon footprint and make our logistics more sustainable.

If you want to discover our unique and innovative products or have a project in mind, we can help you give shape to your idea. Contact us!