In the beverage packaging market, design is an important aspect to consider, especially when we talk about liquors. Many of them go well beyond the basic function of a bottle holding liquid to boldly express—and sometimes literally embody—the brand of the liquor inside. Many spirits enthusiasts base their purchasing decisions on just the design of the beverage packaging and caps. Besides the content, in fact, they like the idea of having a very beautiful and unique object to show to their friends and guests.
Many spirits bottle collectors focus on a specific type of liquor, bottle shape, or brand. In general, brandy, vodka, rum, and schnapps have relatively uniform bottle shapes, while whiskey and gin may be produced in a wide array of variations, making them somewhat more collectible than the others. In some cases, the component that makes the bottle special and appreciated is the cap. When technology and machines today let us create real masterpieces, it is not surprising that even liquor bottle caps have become more sophisticated and complex in design than in the past. The motivation behind creating a bottle or a cap is not just based on utility but on artistic purposes too. Packaging is important in emphasizing the heritage and prestige of each bottle, especially when it is made of wood. Let’s see why.
Before discussing the special characteristics of wood as a packaging material, we must talk about one important issue that companies are facing today: the “green” trend. Even in the beverage packaging field, it is becoming a topic that producers and suppliers can’t ignore; in fact, people are increasingly aware of it and tend to be attracted by those products with less effect on our environment.
It means they prefer buying an eco-friendly and recyclable object rather than a potentially polluting one, knowing that our planet is in danger. Furthermore, consumers are increasingly looking for natural products, coming from accurate production process and bio agriculture and a coherency between the product and its packaging is crucial. "Bio" products must have organic, compostable, green packaging. That’s why clients really appreciate wood packaging. Wood, in fact, is a natural material that does not represent a risk for the eco-system even if thrown into the water.
This characteristic deeply differentiates it from a plastic component, such as a bottle cap, which is one of many types of waste that takes too long to decompose. Normally, plastic items can take up to 1,000 years to decompose in landfills, while plastic bottles can take 450 years or more.
From an ecological point of view and to preserve the environment, this is an aspect that makes wood more prestigious and appreciated by today’s sensitive consumers.
Eco-friendliness is not the only characteristic that makes wood different from other packaging materials, especially in the liquor bottle caps field. As mentioned, spirits packaging must be exclusive, unique, and convey an idea of prestige to the bottle: in this sense, wood is the perfect choice.
All the reasons above make wood the perfect material to create exclusive liquor bottle caps and packages, but the choice of the supplier makes the difference. If you spend some time in choosing a partner that is able to meet clients’ requirements and has the right expertise and modern machinery to manage wood, in the end you will have a very exclusive product.
Employees must know the peculiarity and tolerance of each type of wood to create a perfect and precise object. As an example, a wooden cap must fit perfectly on the bottle to avoid contamination or leaks. In addition, wood caps for spirits are often coupled with Zamak to add weight, which always conveys value and preciousness and sometimes they also include inserts in expensive materials such as marble or other stones. So, considering that wood components are often combined with other materials, precision is not an option. A reliable wood components manufacturer is the only solution to avoid bad results.
Since 1937, Minelli S.p.A. ensures perfection in the quality and design of each product manufactured and uses its specialists’ experience to serve customers, providing unmatched cost-effectiveness and respecting all environmental standards to preserve environmental health. That’s why it has obtained FSC certification, which ensures that products come from responsibly managed forests.
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