According to Harvard Business School professor Clayton Christensen, more than 30.000 new products are introduced every year, and 95% of them fail. Part of this shocking percentage is because packaging is not attractive enough and does not engage consumers. In this article, we will discuss the latest trends in cosmetic design to make packaging unique and increase the ROI.
In the perfume and cosmetics field, a sensorial experience is important. Consumers don’t just look for a product. They want to sense it too. Packaging is the first way to create an intense emotional experience for consumers, as it is the first thing they see when they decide whether or not to buy a particular item. Wood can help boost this experience. We talk about this topic in the following article.
How do you create a unique product? This is a very difficult question to answer, as there is a significant difference between making a product that is different and one that is differentiated. Creating a differentiated product lets you target a specific audience that is willing to pay a higher price for certain characteristics that only you can offer. In this article, we focus on how a single detail, e.g., a wood cap, can help you stand out in a crowded market.
When you decide to include wooden cosmetic packaging components in your catalogue, you must deal with costs related to production. Finding a balance between costs and quality is not always easy but is crucial to ensure the long-term success of your products. How can you maximize cost efficiency? Selecting the right supplier can make the difference. We talk about that in this article.
Today, you have many options when choosing packaging materials for fragrances, cosmetics, and spirits. Besides wood, one can choose plastic, aluminium, glass, PET, and many more. Why should you choose wood? What are the advantages of wood packaging compared with plastic? Discover the answer in this article!
Consumers today are more demanding than ever before. They are asking for new products and unique styles more often than in the past, with increasing respect for the environment and the planet’s well-being. Since people base their purchasing decisions on how a brand’s values match their own, producers must find ways to mix sustainability with elegance and prestige in their luxury packaging proposals. In this article, we want to analyse the future of luxury packaging.
Choosing the best packaging material is very important, as how you pack your products determines the success of your brand, its reputation, and whether or not you can reach your intended audience, especially in the luxury industry. The material you choose must protect the product and avoid contamination and damage during transportation and storage. So, what factors must you consider when selecting the best packaging material for your clients? Let’s discuss these in this article.
Sustainability today is no longer an option; it is a mission for all those companies that want to be competitive in the market. Consumers, in fact, are always asking for more commitment from producers to offer eco-friendly alternatives to potentially polluting materials, such as plastic. All the professionals within the beauty packaging industry are at the forefront of finding solutions to these requests. Let’s see how in this article.
With new product launches almost every day, the cosmetic and perfume industry faces many challenges in finding ways for their products to stand out. Packaging represents an important element, as it can attract customers’ attention and convince them to buy a certain product. But how does this process occur? What factors influence clients’ buying behaviour? Let’s discuss in this article.
Packaging has a pivotal role in creating brand awareness, especially in the luxury industry, as most people consider the design of the package when making a purchase. They link the beauty and prestige of the container with the quality of the product inside, which increases sales. That’s why it is so important to choose the right packaging for your cosmetics and perfumes. We want to give you some advice about choosing packaging that will make your product stand out.