A well-designed package can evoke emotions, build trust, and create a lasting impression. With the increasing demand for sustainable beauty solutions, makeup brands are now looking for ways to combine luxury, functionality, and eco-consciousness in their packaging.
By choosing sustainable materials like FSC-certified wood, cork, and innovative biopolymers, brands can create packaging that is both beautiful and eco-friendly. The natural elegance of wood provides a tactile, premium experience that speaks to consumers seeking authentic and responsible luxury.
At Minelli Group and mPackting, we are proud to lead the way in sustainable packaging solutions. With decades of experience in crafting high-quality custom packaging for the cosmetics industry, we understand the delicate balance between aesthetics, sustainability, and performance. Our team works closely with brands to develop packaging that reflects their identity, aligns with their values, and meets the increasing consumer demand for eco-conscious products.
Whether you’re launching a new makeup collection or looking to rebrand, mPackting’s custom makeup packaging solutions offer a sustainable, luxurious, and innovative approach to elevating your brand’s image. Let us help you amaze your clients with packaging that’s not only stunning but also kind to the Planet.
Types of Makeup Packaging
Before we dive in, here’s an overview of the main types of makeup packaging, categorized by product type:
- Foundations (liquid, powder, BB cream, tinted creams, and similar products). This category includes various types of bottles with pumps, flexible tubes, compacts, or stick packaging.
- Lipsticks (in stick or bullet form), lip glosses with sponge or brush applicators, and lip balms in sticks or jars.
- Mascaras (tube with applicator brush or wand), gel mascaras.
- Eyeshadows (single or in palettes), cream eyeshadows in jars, powder eyeshadows in jars or compact containers, liquid eyeshadows in tubes with sponge applicators, or eyeshadows in stick form.
- Blushes and bronzers (powder in compact form with or without integrated mirrors), or cream blushes and bronzers in jars or packaging with brush applicators, or in compact stick form.
- Setting powders (loose or compact powder in packaging with or without mirrors), translucent powders in packaging with protective mesh to prevent spills.
- Concealers (liquid with brush or sponge applicators), stick concealers in compact form or with roll-on applicators, cream concealers in jars or with integrated applicators.
- Eyeliners (liquid) with brush or felt-tip applicator, or pen-style with brush or felt tip, gel eyeliners in glass jars with separate brushes, gel eyeliners in pencil form, either automatic or manual.
- Eyebrow pencils (with pointed applicators), eyebrow gels in tubes or jars, eyebrow powders in compact palettes.
- Primers, liquid in pump bottles, stick or cream primers in jars or tubes.
- Packaging for glitters and pigments in containers with screw-on lids, tubes, or pressure or roll-on applicators.
- Airless Packaging that preserves product freshness, used for foundations, primers, or facial creams.
Each type of makeup packaging must not only be functional and protective for the product but also aligned with the brand image. Additionally, today’s consumers are increasingly interested in sustainable solutions, so there is a growing focus on packaging made from recyclable, biodegradable, or renewable materials, such as wood, glass, or biopolymers. Let’s take a closer look.