Packaging

In the world of skincare, packaging is an integral part of the experience. The texture of a lid, how it sits in the hand and even the subtle grain of the material all influence how a product is perceived and remembered.

Although plastic and metal closures are still present on the market, wooden lids are becoming the preferred choice for brands that want to combine elegance with environmental responsibility. They enhance the feel of creams, balms, and serums, transforming a basic jar into a symbol of intent.

Let's explore how wooden lids bring value, beauty and purpose to cosmetic packaging, redefining the meaning of premium in the age of sustainability.

What if the smallest component of your packaging could become one of its strongest assets?

In the cosmetics industry, packaging has become a key expression of brand identity, consumer experience and environmental responsibility. Nowhere is this more evident than in the luxury segment, where every detail must convey excellence, from formulation to packaging.

Today's premium beauty brands face the dual challenge of differentiating themselves through design, while meeting rising expectations for sustainable, high-performance packaging materials.

We’re proud to announce that Minelli Group has earned the prestigious Enel Green Energy Certification, further solidifying our dedication to a sustainable future. This achievement is a testament to our commitment to renewable energy and eco-conscious business practices. By securing this certification, we’re not only meeting global environmental standards but also leading the way as we work towards creating a circular economy.

In the home fragrance market, details define the experience and the diffuser cap plays a pivotal role.

Consumers are no longer satisfied with beautiful fragrances alone; they want packaging that reflects their values and enhances their daily rituals. A wooden diffuser cap answers this call, combining natural elegance with precision engineering to create a seamless extension of the fragrance itself.

The wood dropper is emerging as one of the most promising solutions in sustainable beauty packaging.

As brands look for alternatives to traditional plastic components, this natural material offers a balance between functionality, aesthetics and environmental responsibility.

The beauty packaging industry faces a clear challenge: reconciling high-performance design with growing environmental expectations.

The beauty industry is at a turning point. As consumers become more conscious of the environmental impact of their purchases, brands are being challenged to find packaging solutions that are not only sustainable but also luxurious and high-performing.
Plastic, once the go-to material, is now under scrutiny and for good reason. Every year, millions of tons of plastic packaging end up in landfills, taking centuries to decompose. Meanwhile, the demand for eco-conscious, premium packaging wood-based continues to rise.

In today’s beauty and fragrance industry, luxury and sustainability must go hand in hand. Consumers are demanding eco-friendly packaging, and brands are searching for natural materials that align with both premium aesthetics and environmental responsibility.
With decades of expertise in wood craftsmanship, Minelli Group has established mPackting, a division fully dedicated to designing and manufacturing high-end, custom wood packaging for the cosmetic and fragrance industries.

Today, packaging defines brand identity, influences consumer choices, and communicates a company’s values at first glance. More than ever, custom cosmetic packaging is where innovation meets sustainability, creating high-impact designs that are as responsible as they are refined.

With the focus shifting towards reducing environmental impact and enhancing consumer experience, the world of custom cosmetic packaging is evolving—blending luxury, function, and eco-conscious innovation like never before.

Let’s explore what’s next!

In the cosmetic packaging industry, sustainability has become a key focus for brands and manufacturers alike. Beauty companies are turning to innovative packaging solutions that minimize environmental impact while maintaining a luxurious, high-quality experience. The use of wood in cosmetic packaging offers the perfect balance between aesthetic appeal and environmental responsibility, making it an ideal choice for premium beauty brands.