With the Covid-19 pandemic, people changed their habits and shopping behaviours, paying greater attention to sustainability issues, while concerns about hygiene and safety became top priorities.
Consumers today are more prone to buy from companies that show interest in protecting the environment, offering eco-friendly items in their catalogues.
How can a sustainable hairbrush become a distinctive element? Let’s discuss in this article.
Can a sustainable hairbrush also be elegant and prestigious? Discover now
Sustainability is a crucial issue for consumers, and Gen Z is particularly aware of climate change, loss of biodiversity, and the importance of protecting the environment.
- 45% of consumers are willing to buy more from companies they believe care about the environment
- 92% of customers are more likely to trust a brand that is environmentally or socially conscious
- 1/3 of consumers are willing to pay a premium for sustainable products
People try to be greener in every aspect of their lives, including the choice of their everyday objects, such as toothbrushes, oral care products, cosmetics, and hairbrushes.
Therefore, including eco-friendly products in your catalogue is now mandatory to increase competitiveness.
Remember that sustainable products are not necessarily ugly or uncomfortable. The goal is finding alternative solutions to plastics and other nonecological materials that let you combine sustainability with functionality and aesthetics as well.
Wood is the best material to create prestigious products
A sustainable hairbrush made of wood can become a modern and exclusive object of design if managed properly by an expert wood manufacturer.
Wood, in fact, is a precious material and can be enhanced with unique finishing options that preserve its naturalness, deep warmth, and grains, creating innovative products with a solid and genuine soul.
In this way, you can offer eco-friendly hairbrushes that are also elegant, prestigious, and extremely beautiful.
Let’s have a look at some sustainable and glamorous finishing options available.
Venetian Marble Grit
This material is made using a mix of recycled materials that you can easily see in the mixture. This unique finishing option gives a glamorous identity to each product, which is enhanced by a stylish “high gloss” surface.
It is inspired by the elegant marble grit floors that you can see in ancient villas and the most sophisticated modern environments.
Besides being aesthetically amazing, this special finish is made with recycled materials and is completely recyclable as well, responding to the actual needs of modern consumers.
Upcycled patchwork
This is an eye-catching and funky finish for wooden hairbrushes inspired by the patchwork technique.
The idea is giving new birth to discarded materials, transforming them into something useful and innovative, applying pieces of fabric coming from the textile industry on a hairbrush handle to give it a new style.
Besides giving a funny, funky, and captivating appearance to the wooden hairbrush, this innovative product is a perfect example of the circular economy model, as the principle is reusing discarded pieces of fabric and giving them a new life.
Also in this case, the beauty of wood is perfectly recognizable, as the finish doesn’t conceal the raw material but enhances it.
Water-based lacquers
To create a 100% sustainable hairbrush, you can also choose to apply water-based finishes. These lacquers are created with ingredients derived from recycled materials and renewable sources, therefore having less of an effect on the environment. Containing a very low content of VOC (volatile organic compound), they are more ecological and guarantee perfect and beautiful results without damaging the environment and also reduce atmospheric pollution.
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The characteristics of water-based finishes are comparable to those of petroleum-based ones, but they reduce the use of products resulting from oil refining as well as carbon dioxide emissions without damaging the environment.
These types of finishes let you maintain the genuine and traditional soul of wood, giving it an unconventional and inimitable appearance in line with your clients’ requirements and preferences.
Wood, in fact, is really appreciated by consumers, so you should always try to make its beauty and prestige stand out. Customizing wooden hairbrushes doesn’t mean concealing the raw material but instead enhancing it and making it even more prestigious.
Is the production process sustainable too?
Remember, though, that to offer sustainable products, the entire production process must be sustainable, from the collection of raw materials to production and distribution. You should choose a manufacturer with an overall eco-friendly approach that pays great attention to respecting the environment and its resources.
You need to verify that wood used is FSC or PEFC certified to ensure it is collected following the standards of environmental and forestry protection.
Sustainable hairbrushes made of wood satisfy the increasing demand for eco-friendlier products and the possibility of customizing them. A beautiful, sustainable hairbrush can be considered a decorative element if perfectly designed and created with the most innovative materials and finishes.
The Minelli Group is a real one-stop solution provider that can help you stay ahead of new trends and differentiate you from your competitors. Our internal Research & Development department constantly observes the market to be ready to meet each customer’s request.
We pay strict attention to sustainability. We use only FSC/PEFC-certified woods, and we try to reduce our carbon footprint and make our logistics more sustainable.
If you want to discover our unique and innovative products or have a project in mind, we can help you give shape to your idea. Contact us!
