Today, it is increasingly difficult for companies to achieve, maintain, and improve competitiveness, standing out from the crowd. Besides offering distinctive wooden products with a favourable quality-price ratio, they must also be profitable.
How can a wood manufacturing company help you? Discover in this article!
The role of the wood manufacturing company in improving your competitiveness
With the spreading sustainability trend, many brands are now deciding to add wooden products in their catalogues. Famous brands are introducing wooden packaging for perfumes or cosmetics, while many companies are thinking of having wooden cutting boards, toothbrushes, and toys on their shelves. It means they are looking for a supplier of wooden products.
The question is: Why should they choose you? They have an infinite number of options available. The only thing you can do is offer unique products—something they have never seen before.
You must find a way to differentiate yourself from your competitors to stand out in today’s increasingly competitive market.
Selecting the right wood manufacturing company is the most important step to be successful
To improve productivity and competitiveness, you need:
- smart supply chain management
- a competitive value proposition
Your value proposition is what differentiates you and your products in the market. It is a combination of the quality and innovation of your products, what you do to satisfy your clients’ requests, how fast you are able to deliver products to your clients, and the overall quality of customer service.
To be able to move up the value chain, you need an expert supplier that can ensure maximum reliability and quality of wooden products.
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The ideal manufacturer lets you find a balance between high product quality and fair production costs so that you can offer top-quality and customized products at a competitive price, maintaining good profitability while achieving customer preference over your competitors.
How does the wood maker influence your competitiveness?
It helps you create value for your clients
As discussed before, value is what sets you apart from your competitors. Without creating value, your products will be seen as just another commodity in the eyes of potential customers. A leading wood manufacturing company will give you the opportunity to sell unique products of the highest quality, customized according to each client’s requests, even the most demanding.
Being able to offer complicated shapes, unique designs, and innovative finishing options will let you gain a competitive edge in the market. Not all suppliers, though, have the right machines and tools to achieve the highest level of precision and quality of wooden products, as wood is a difficult material to manage.
Only a competent supplier with deep experience in wood manufacturing can guarantee the best results. You need a partner that supports you during the entire production process, from selection of the raw materials to distribution, providing consulting services and helping you in making the best choice, evaluating product specifications, precision, and cost-effectiveness.
By selecting a competent supplier, you can create value for your customers.
It lets you optimize production costs
Finding a balance between high product quality and fair production costs is often difficult, especially for those that sell wooden products. You don’t just have to look for ways to reduce costs. You need to make smart investments that deliver high returns.
Optimizing production costs is necessary. An expert wood maker can set up a very effective production process to guarantee maximum efficiency.
For example, the possibility of seeing a 3D simulation of the final product before it goes to production is a great advantage in avoiding unexpected costs and unforeseen problems during the production phase.
Moreover, if the manufacturer offers customizable private stocking solutions—allowing you to order from stock with virtually instantaneous delivery—you can:
- receive your products on time, put them on the market as scheduled, and achieve a faster return on investment
- save expensive warehouse costs
You need a partner that constantly helps you improve the different aspects of the final products to get the highest quality and performance, optimizing costs.
It allows you to test the market before production
If the supplier gives you the possibility to produce half-processed products and then completes production depending on the market trend and consumers’ preferences, you will have a better chance of success without wasting time, money, and resources.
It means creating and putting on the market the first half of a lot; then, after a set period, evaluating the results and deciding how to continue with the remaining half. In this way, you can maintain those features that were most successful, resulting in a smarter investment and lower production costs.
This is possible because wood doesn’t require moulds, so modifications and adjustments are easier, faster, and less expensive.
It delivers products on time
To be competitive, you must be able to deliver your products on time without delays. Around the world, supply chain problems due to the Covid-19 pandemic are affecting the supply of goods, and clients must wait even six or seven months to receive products they order with negative consequences for their business.
If your company is in the U.S. or Europe, choosing a manufacturer that has production plants in your own country is therefore the best way to avoid uncertainty and delays that could cause very long lead time, affecting your reputation.
The combination of cutting-edge software, innovative machines, and decades of experience in wood manufacturing allows Minelli S.p.A. to guarantee top-quality products that will let you stand out from your competitors and stay a step ahead in the market.
All production lines use CNC (computer numerical control) machines, mechanical arms, automatic processes, and are set up and monitored by professionals with great expertise in each industrial process. Under specific circumstances, we can also develop tailor-made production lines to meet our clients’ needs, ensuring maximum efficiency, profitability, and competitiveness.
If you would like to receive more information, please contact us!
