Why a wooden hairbrush can boost sensorial experience

When you think of offering a wooden hairbrush in your catalogue, you often exclusively consider the sustainability added value. Although this is certainly a key issue nowadays, it is not the only reason for choosing a wooden hairbrush.

Let’s discuss the topic in the following article!

How to transform a simple wooden hairbrush into a unique object

The simple act of brushing hair is a ritual for many people who also wish to have the right tools to do that properly. A hairbrush is an important object in people’s daily routine, and they also spend a lot of time choosing the best item.

Even if we do not realise it, when we buy an object, we base our choice on the feelings it gives us, the emotions it arouses when we see and touch it, and our satisfaction with the purchase.

Even if it is a simple hairbrush.

That is why it is important to create objects that stimulate all the senses so that they appeal to potential customers and convince them to buy.

But what does it mean to create an object that stimulates the senses?

In particular, how is it possible to create a hairbrush that boosts our sensorial experience?

Choosing wood as raw material is surely a great choice to boost the emotional experience. Wood is alive, and people really love the sense of purity, elegance, and warmth that it conveys.

A wooden hairbrush can engage consumers and convince them to buy for two reasons:

• aesthetic: as wood is beautiful, prestigious, and elegant and can be enhanced in many ways if you find the right manufacturer
• ethical: as wood doesn’t damage our environment if collected following the guidelines imposed by environmental associations

Wooden hairbrushes can therefore be effective to make people feel something special about the product they see.

You can then create a deeper emotional experience through visual and tactile enhancers.

Visual and tactile elements are the first aspects that create a connection with consumers, as they are what people evaluate first when buying something.

Shapes and colours can create a positive first impression and encourage impulsive buying.

What’s most important is finding a supplier with the right experience as well as innovative tools and machines to create unique designs and complicated shapes. Wood, in fact, is not easy to manage and treat correctly if the manufacturer doesn’t have a deep knowledge of it.

Your supplier must also have access to a wide range of finishing options to let you customize your product and make it visually appealing. Here are some examples of unique finishes for hairbrushes.

Venetian Marble Grit

This material is made using a mix of recycled materials that gives a glamorous identity to the object, which is enhanced by a stylish “high gloss” surface.

This finishing option lets you offer a unique product while meeting consumers’ requests for sustainability and their need to buy personalized objects.

Besides being aesthetically beautiful, in fact, this special finish is made with recycled materials and is completely recyclable as well.

Upcycled patchwork

This finish follows the principles of reusing and recycling, as it includes pieces of fabric coming from the textile industry that would otherwise be thrown away.

It is inspired by the patchwork technique to give a funny, funky, and captivating appearance to the wooden hairbrush while reusing discarded pieces of fabric and giving them new life.

The beauty of wood is perfectly recognizable, as the finish doesn’t conceal the raw material but enhances it.

Metallic finishing

A wooden hairbrush can become a modern and exclusive object of design thanks to this finish that makes the raw material shine as a brilliant metal surface while also preserving its soul. In fact, it lets you see the grains of wood that are brought out thanks to the lighting effect of the metallic finish.

Resin and metal

Wooden hairbrushes can also become a real form of art. Their handles, in fact, can be made of a composite material with fine brass and bronze mesh fixed by a strong semitransparent resin that also improves the 3D depth effect.

The original chiaroscuro effect creates the illusion of three-dimensional volume on a flat surface, giving you the chance to offer an amazing and extremely innovative item.

Different finishing options, coatings, and effects let you create special products that clients perceive as unique in their hands, but you can get perfect results only if the manufacturer you select has the right technologies, competency, and CNC machines to manage different materials and combine them properly.

Advanced tools are necessary for sanding (to prepare the raw material) and for applying the final type of finish. An experienced manufacturer with advanced machining can offer unique and innovative finishing options to its clients in line with the latest market trends.

At Minelli, we have an internal Research and Development department that constantly works to find the best and most efficient solutions that can satisfy increasingly demanding and evolving customer needs and standards.

If you are looking for innovative wooden hairbrushes to offer in your catalogue or have a project in mind, contact us right now.