Packaging

Before a cosmetic product can be placed on the market, its formula must be proven safe, as must the packaging that comes into contact with it.

The growing popularity of facial tools has transformed the beauty industry, with few products contributing more visibly to this change than the gua sha. Once exclusively associated with traditional wellness practices, it has become a global skincare essential and, as its popularity has grown, greater scrutiny has been placed on the manufacturing process of each tool. The manufacturing process behind every polished surface and ergonomic curve determines the tool's safety, durability and performance on the skin.

The global beauty industry produces an estimated 120 billion units of packaging each year, most of which ends up in landfill rather than being recycled.

If you are a cosmetics manufacturer looking to convey a sense of luxury and authenticity with your products, wood is the ideal material for your packaging.

The search for sustainable alternatives in beauty packaging is driving innovation in materials forward. One of the most promising solutions is biocomposites, which are engineered materials that combine natural fibres, such as wood, hemp or cork, with bio-based or recycled polymers.

Did you know that the way your product is presented on the market can influence how customers perceive the formula inside?

According to Allied Market Research, the global lipstick market was valued at $9.5 billion in 2023 and is expected to grow at a steady CAGR of 5.1%, reaching $15.6 billion by 2033.

Did you know that consumers decide whether a product captures their attention in just a few seconds? This often happens before they have even tested the fragrance or felt the texture of the formula. In most cases, design is the decisive factor.

Every skincare product enters the most personal of spaces: the consumer’s daily routine.

A wooden perfume packaging says more than "natural": it says "thoughtful", "crafted" and "contemporary."