Millennials and Gen Z are considered the “Green Generations,” as they demonstrate an increasing attention to environmentally and socially conscious behaviour. Brands and companies can’t ignore their sustainability demand to be competitive.
An eco-friendly dish brush is an amazing alternative to plastic dish brushes and synthetic sponges, and wood is the best material to choose.
Keep reading the article to discover more!
Why an eco-friendly dish brush can make you more competitive
The rising spending power and digitally enhanced information access of Millennials and Gen Z are translating awareness into conscientious and more ecological choices. More ethical and sustainable behaviour is the status symbol for these younger generations that also try to be more eco-friendly in their everyday lives.
Smart brands and companies have already realized the effect of this trend on the market and are now offering more ecological products on their shelves.
Modern consumers prefer buying sustainable and recyclable items and are even willing to spend more for them.
It means that as a supplier you must include eco-friendly items in your catalogue to stay ahead of the market and grab the attention of more conscious clients.
Eco-friendly dish brushes are now the latest trend
One of the worst problems we are living with today is that of microplastics, which are very risky for people’s health and the environment.
An estimated 8 million tonnes of plastic enter our oceans each year, and according to The Guardian, microplastic pollution has been discovered lodged deep in the lungs of living people for the first time. The most common particle is polypropylene, which is used in plastic packaging and pipes, and PET used in bottles.
Besides threatening sea creatures and landfills, research shows that particles can move in the body and may settle in organs with unpredictable consequences for people’s health.
Plastic dish brushes and synthetic sponges are commonly found in many homes, as they are cheap and easily accessible, but people don’t know the problems these can cause the planet.
Consider, in fact, that these nonbiodegradable objects shed tiny plastic pieces when used that end up in landfills and the ocean.
It has been estimated that at least 5.25 trillion plastic particles weighing above 268,000 tons have been discarded into the Oceans.
Another issue about plastic dish brushes is that they do not last long: they must be thrown away frequently, contributing to pollution on the land.
The solution is choosing a sustainable wooden dish brush
Wooden dish brushes are made from natural materials, so they do not pollute the planet when discarded. They are also more durable than plastic items, reducing the need to be thrown away frequently.
Wood, in fact, can be treated with specific paintings to protect it, make it water repellent, more resistant to impact, falls, chemicals, and moisture, ensuring very long service.
Moreover, wood is safer compared with other materials. It doesn’t conduct heat, and it is less likely to absorb bacteria and develop mold, especially if close-grained. Even when bacteria or germs “contaminate” a wooden utensil, they cannot multiply and eventually die.
From a functional point of view, wooden handles provide more grip as well as a warm and pleasant feeling, so they are more comfortable to use.
It is crucial to find a competent manufacturer that can produce top-quality products
Wooden tools are beautiful and prestigious, so they can become decorative elements in the kitchen. A competent manufacturer will be able to create unique and unusual shapes and treat wooden objects with the most innovative finishes, customizing them according to your and your clients’ requirements.
But this is not enough. To create completely sustainable objects, you must evaluate the overall approach of your manufacturer. Just creating wooden objects isn’t enough: the entire production process of wooden dish brushes must be sustainable, and wood must be FSC or PEFC certified to ensure it is collected following the rigorous standards for environmental sustainability.
To sum up, these are the reasons why you should offer wooden dish brushes in your catalogue:
- they are the first choice of Millennials and Gen Z, the so-called “Green Generations” that are willing to spend more for sustainable objects
- they don’t release microplastics into our water and are safer for the planet
- they last longer on average since they are made of very durable material
- they are more beautiful and elegant when compared with plastic ones
The Minelli Group has specialized in wood manufacturing for more than 80 years and can create custom-made wooden components of the highest quality and durability.
We use only FSC/PEFC-certified raw material, thus responding to all the standards dictated by the market in terms of sustainability and safety. We recently underwent an EcoVadis Audit and received a highly positive rating in terms of environmental, labor & human rights, ethics, and sustainable procurement impact.
Thanks to our sophisticated software and cutting-edge machines, we can satisfy even the most demanding requests, creating unique eco-friendly dish brushes!
If you need more information or have a project in mind, contact us right now!
