Sustainability is growing in popularity in every industry, and oral care is not an exception. Consumers look for nonplastic and biodegradable alternatives in their everyday life, as they realize that even a small change can be great for the environment.
Offering an eco-friendly toothbrush in your catalogue is therefore necessary. Discover more in the following article!
Why you should look for an eco-friendly toothbrush manufacturer right now
Choosing a wooden toothbrush instead of a plastic one is an example that can make a significant difference for the planet. It is estimated, in fact, that eight billion plastic toothbrushes are used worldwide every year, and almost 80% of these end up in the ocean.
According to the WWF (World Wildlife Fund), there will be more plastic than fish in the ocean by 2050.
People are increasingly aware of this and appreciate companies that give them a chance to contribute to safeguarding the environment.
Consequently, brands and companies want to offer sustainable products to remain competitive and also expect them to be available in suppliers’ catalogues.
Offering eco-friendly toothbrushes is therefore necessary to be competitive in the market.
FSC- or PEFC-certified wood is considered the best material to create 100% sustainable products. Besides being a natural material, it is collected following the rigid standards imposed by the market in terms of environmental and forestry protection.
However, there are other reasons why a wooden toothbrush allows you to be successful. Let’s discuss them.
You can offer customization
To be profitable, an eco-friendly toothbrush must also be beautiful, pleasant to touch, ergonomic, and customizable. Besides being more aware of sustainability issues, in fact, consumers are also more demanding and want to buy items that meet their requirements and standards.
Deciding to offer wooden toothbrushes in your catalogue allows you to create customizable items in line with consumers’ and retailers’ requirements.
One of the advantages of wood is that it allows more flexible production compared with other materials, as it doesn’t need moulds. If a client wants an object modified, he doesn’t need to spend extra money for a new and expensive mould.
Modifications can be made directly to the object. A wood manufacturer will also be able to create 2D or 3D prototypes that imitate the shape of plastic toothbrushes to create an ergonomic, functional, and comfortable object.
You can offer a wider variety of oral care items
As competition among retailers is very high, your clients must find ways to differentiate themselves. Very often, however, their supplier continues to sell the same products.
An experienced wood maker observes the market and can produce items with new styles and new ideas. You will be able to offer a wider variety of products to your clients that are enriched with many innovative and safe paintings approved by the FDA (Food and Drug Administration) and satisfy their need for innovation. If your supplier can also offer predrilled toothbrush heads according to your design, commercialization will be simpler, as you could test the market and adjust production accordingly without thinking about the ROI (return on investment).
You can offer elegant and beautiful products
Consumers consider wood as a very prestigious material, and they love to display wooden objects in their homes. Even a simple eco-friendly toothbrush can become an object of design if created by an expert manufacturer.
Wooden oral care items provide a sense of modernity and warmth; in effect, wood is warm, alive, and provides a tactile and sensory experience that is unthinkable with other materials. Including wooden toothbrushes in your catalogue will let you offer sustainable and elegant products.
You can offer safe and hygienic products
Besides the fact that recent studies have proven that bacteria survive for a shorter time on wood than on other materials, wood can also be treated with special finishes to make it water repellent and avoid the proliferation of bacteria and mold in humid environments. This is especially important since toothbrushes are used in the mouth and usually placed on the bathroom sink near water. Therefore, people will have the chance to buy a safer product both for themselves and the environment.
As we have discussed, the advantages of including wooden oral care products in your catalogue are many. Today, not having a sustainable product makes you less competitive and takes you out of the market. People ask for eco-friendly products, so companies look for producers that can supply them at a competitive cost. To be successful, you must find a supplier that can offer high-quality, safe, and cost-effective products that are customizable according to every request.
If you are looking for a producer of eco-friendly toothbrushes, the Minelli Group is the right choice. Contact us right now for more information!
