Three ways to stay ahead of the competition in the oral care market

Posted by Riccardo Carminati on October 08 2020 - Reading time: 4 minutes

oral care marketThe oral care market is highly competitive, and every manufacturer must strive to stand out and be successful. Those who produce wooden oral care products are in an especially difficult situation, as people are accustomed to buying plastic oral care objects at very low prices in large stores and supermarkets. How can a wooden toothbrush, which is generally more expensive, be successful? We talk about this topic in the following article.

Oral care market: how can wooden products stand out?

According to a recent study by Markets and Markets, the oral care market will reach USD 53.3 billion by 2025 from USD 45.8 billion in 2020. The number of manufacturers operating at the regional level is growing, and their presence in such developing markets as India, China, and Brazil increases pricing pressure on global players. This occurs because local producers offer plastic oral care products at discount prices and sell them through e-commerce channels. Prominent manufacturers in the oral care market are also highly dependent on the retail world, and large stores and supermarkets have high bargaining strength. Products sold in those large supermarkets are generally basic cheap plastic products, so it is very difficult for manufacturers of wooden oral care products to emerge and be successful.

Here is some advice to be successful in such a complicated context.

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Focus on sustainability

People today really care about environmental protection, and very often they prefer buying products that don’t damage the planet even if they must pay more for them. It means that by focusing on the advantages and benefits of buying sustainable products you can convince consumers to buy wooden toothbrushes and interdentals more easily. Purchasing wooden dental care products instead of plastic ones is actually one of the most important steps to reduce plastic usage and the pollution linked to massive plastic consumption.

oral care marketConsider the following data about plastic dental care products and their negative effects on the environment:

  • Traditional toothbrushes are made from nonbiodegradable materials that take hundreds of years to fully break down
  • Just in the U.S., around one billion plastic toothbrushes end up in landfills each year
  • Every year eight billion plastic toothbrushes are used worldwide, and almost 80% of these wind up in the ocean
  • Nearly one million seabirds and 100,000 marine creatures die from plastic ingestion every year
  • By 2050, it’s predicted that there will be more plastic in the oceans than fish

These are just some of the reasons why consumers should prefer wooden dental care products. Producers and distributors, therefore, can persuade people to make an eco-friendly choice.

Make high-quality products

The oral care market is full of low-quality products that are sold at discount prices in supermarkets. If you want to sell wooden oral care products at higher prices, they must be valuable. Consumers must think it’s worth spending something more to purchase your wooden products. To do that, you must rely on a competent supplier that can create top-quality wooden products. Quality doesn’t concern just the raw material (that is certainly important, though, too) but also safety and hygiene.

oral care marketWhen dealing with oral care market products that must be used in the mouth, hygiene is of primary importance. Wooden toothbrushes and interdentals have a great advantage: they can be treated with special finishes to make them water-repellent, avoiding the proliferation of bacteria and mold in humid environments, such as exists in the bathroom.

An expert manufacturer can also guarantee safe products, managed properly so as not to splinter, as this may be risky for consumers since they could injure their lips, mouth, or fingers. Wood is difficult to manage, but an experienced supplier has the right tools to process it properly and make it perfectly smooth, applying strict quality control, both automatic and manual.

Be able to customize

Customization is critical today. Consumers have specific and personalized experiences every minute, and they expect companies to provide them every time they buy something, both online and offline. It means that even in the oral care market manufacturers must be flexible, willing to satisfy even the most demanding requests.

In the oral care market, plastic products are all very similar and standardized. Wooden oral care products, on the contrary, can be personalized according to clients’ specific requests and needs. Wood is flexible, and if the manufacturer has the right expertise and tools, he can create specific and complicated shapes that are functional, comfortable, and beautiful at the same time. A competent manufacturer can create ergonomic designs and customize their products with special finishes and decorations, such as laser finishes. It is important, however, to verify that the supplier uses FDA-approved paints so as not to be risky for consumers. 

These are some important aspects to consider if you are thinking about widening your catalogue with wooden oral care products. To offer top-quality products and satisfy your clients’ expectations, choosing an expert manufacturer is especially important. At Minelli, we put our 80 years of experience in wood manufacturing at your service. If you want to stand out in the oral care market with top-quality wooden products, do not hesitate to contact us. Click here right now!

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Topics: custom wood products, wooden toothbrushes handles, oral care wooden products

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