In the cosmetics and perfumes market, the design of each product is crucial. Consequently, identifying a reliable supplier who can guarantee excellent and constant quality is not an option. It means that clients must be able to rely on their partner and trust him. In this article, we deal with the importance of service reliability, especially in the field of cosmetic packaging supplies.
Cosmetic packaging supplies: what to consider when choosing the right partner
How can we define service reliability? The most important aspect to consider is quality. Some experts distinguish between two types of quality:
- The first is customization or the degree to which a good or service is in line with clients’ requirements and standards. The focus here is understanding customer needs and creating a product that provides the details and the characteristics required.
- The second type of quality refers to reliability or how reliably these requirements are delivered. In this case, we are talking about service and operations. The focus is to avoid or minimize things gone wrong to maximize quality improvement.
Both customization and reliability determine customer satisfaction, which is the goal of all companies. From customers’ point of view, quality is almost the same. For them, it is determined by two dimensions: product performance—which means how the products are designed and personalized according to their needs—and lack of flaws, so how reliably the product meets their specifications. Customization and reliability are two intrinsically related components of general quality.
What about wooden cosmetic packaging?
When we deal with cosmetic packaging supplies, the presence of these two dimensions is fundamental, especially when making wooden caps or a package. Wood, in fact, is a good material for many reasons, but it is very difficult to manage if the supplier doesn’t have the specific experience, the right machinery, and the required processing procedures.
Wood is flexible and easily machinable, so it can be shaped and transformed quickly according to clients’ requirements. Due to the high number of wood types available, customers can choose the one they prefer and like the most. Moreover, wood caps and packages can be worked by turning, milling, and grinding to obtain smooth surfaces that will enhance any kind of finish. Wood is completely customizable, a characteristic that other materials don’t have.
The problem is finding a partner who knows perfectly how to process it and has the right machinery to manage it. To guarantee precision, punctuality, and quality, modern and innovative tools are essential. Furthermore, supplier’s employees must have a deep knowledge of wood, and they must be expert and able to understand what is good and what’s not for any type of wood. Each wood type, in fact, has specific characteristics in terms of hardness, flexibility, grain size and machinability that can’t be ignored. Then, being alive, wood moves and changes constantly. It means that the supplier must be aware about how to process the raw wood before to machine it, by slowly decreasing its natural humidity in controlled climatic chambers, from about 40-45% to 8-10%, percentage recognized as optimal to start machine the wood.
Furthermore, the supplier must be aware of the typical tolerances required by the wood when milled to be coupled with other materials in the final product and how to set them to guarantee maximum precision and adaptability. Wooden components are designed to be combined with other materials, especially in the world of cosmetic packaging supplies, and they must be suitable for the specific object. If the cap doesn’t fit perfectly on the perfume or cosmetic bottle, for example, there can be problems with product leakage or contamination.
Service reliability improves customer experience and helps in building trust
To gain clients’ loyalty, the supplier must be available when they need to be and demonstrate constant care. The ideal partner cooperates with his clients, helping them to improve various aspects of the final product during the design phase. The possibility of seeing a physical sample of the final product is an important aspect to evaluate because clients can contribute to the creation of their project, feeling that they are a real part of it.
We can identify five key points that determine if the supplier can guarantee customer satisfaction. These are:
- Co-design: the know-how and the ability to help customers improve product design to reach better functionality
- Quality consistency: the ability to maintain high quality for the long term and large volumes
- Precision machining: the ability to respect strict tolerances and precise specifications
- Cost-effectiveness: the ability to optimize production costs by implementing innovative technologies and reduce waste
- Service reliability: the ability to provide personalized logistic solutions and respect delivery deadlines
Besides these more “technical” standards, human relationships can’t be forgotten. In this sense, SERVQUAL is an interesting model developed in the ’80s and used by businesses to measure service quality. According to this approach, responsiveness, courtesy of employees, the appearance of physical facilities, empathy, and reliability are the key service dimensions necessary for a positive customer experience.
All these points represent the essential characteristics the selected partner must demonstrate to provide perfect cosmetic packaging supplies. If one of these points is lacking, the customer experience won’t be completely satisfying, causing difficulties, misunderstanding, or, at worst, a faulty final product.
If are you looking for a partner able to guarantee precision, customization, and perfection in quality and design, Minelli is the ideal solution. Thanks to its experienced specialists and rigorous processes, it serves customers in the best way possible, adhering to the guidelines for environmental protection and safeguards (FSC forest management certification is the evidence).
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