In the spirits market, brands—especially premium ones—try to differentiate themselves by creating a connection with customers through packaging design, which translates into pricing power.
Luxury and premiumisation are important, but companies today cannot ignore another major trend: sustainability.
Is it possible to create sustainable caps for spirits that also convey an idea of elegance and prestige? Let’s discuss the topic in the following article.
Sustainable caps for spirits: the world of eco-friendly glamour
In the liquors and spirits market, luxury is the keyword. Many consumers choose certain brands just because of their prestige, as drinking them would say something about their own personality and way of life.
Therefore, brands strive to create an emotional connection with people, and beverage packaging is a powerful way to connect with them.
In this context, the appearance of the spirits’ bottles and caps is essential to tell the right story and transmit the right message.
Moreover, as people today are increasingly aware of environmental issues, producers of drinks are eager to be seen as doing their part, renewing their commitment to sustainability.
They take a closer look at spirits packaging and boxes, ensuring they have less of an impact on the environment, and also evaluating how products are manufactured and transported.
The challenge for packaging suppliers is therefore offering sustainable packaging and liquor bottle caps that are functional, glamorous, and elegant at the same time.
Have a look at the video below, which shows sustainable caps for spirits that are also top quality, elegant, and prestigious.
What do these packaging components have in common? They are made of wood.
Why wood is the best material for sustainable luxury packaging
Today, wood is one of the most sought-after and appreciated materials for luxury packaging because of certain characteristics that make it special.
It is elegant and luxurious
Wood is a prestigious material. Many essences, such as Mahogany, Teak, Ebony, Bobinga, Padouk, Cocobolo, and Ovangkol, are very expensive and rare. A spirit cap made of wood makes the bottle elegant thanks to the special feel it conveys.
Wood, in fact, when compared especially with plastic, provides a unique sensory experience that is really appreciated by consumers. People have a positive experience when seeing and touching it thanks to its natural warmth.
An expert manufacturer can also apply special finishes to emphasize this sensation and attract buyers’ attention even more.
It is unique
You will never find two logs with identical knots, veins, colours, and shapes even if they are of the same type of wood. Each piece is unique, and each essence has its own characteristics and peculiarities.
This makes wood unique but also a difficult material to manage. The manufacturer must know how to treat each essence properly, especially if you want to customize it with special finishes, such as pad printing, serigraphy, laser engravings, digital printing, and spraying.
To create complicated shapes and designs, it is also essential to have the right machinery, tools, and knowledge to ensure maximum precision and durability.
Only a specialized wood maker has the necessary competency to do that. This makes wood even more prestigious.
An expert manufacturer is also able to combine wood with other materials, such as plastic, metal, or glass, to create more innovative spirits packaging.
It is sustainable
Wood is naturally present in nature, so it can be considered an ecological material. However, sustainability doesn’t concern just the raw material but also the way it is collected, the production process, and transportation of finished products.
All the steps involved in wood manufacturing, from collection of the raw material to distribution of finished items, must be as sustainable as possible. This process ensures that you can consider wood as really eco-friendly.
First, ensure that the supplier you select follows strict market standards in terms of environmental and forestry protection and uses only FSC-certified wood (collected in a responsible way to preserve the eco-system).
Then, consider the production process. Does the manufacturer operate to reduce the company’s carbon footprint? Here are some points to consider.
- If it has production plants where most of the raw material is gathered, its impact on the planet will be lower, as the road taken by wood to reach production will be shorter.
- If it uses scraps to produce smaller items or fuel the company’s heating systems, it means it follows the principle of a circular economy model, demonstrating a deep commitment to sustainability.
- If it conducts a periodic energy audit and adopts energy-efficient implants and technologies, it pursues a responsible manufacturing model.
If you want to offer eco-friendly packaging in your catalogue, it is not just about the raw material. The supplier is also important.
The manufacturer’s approach must integrate an environmentally friendly vision with the design of unique and distinctive objects customized according to clients’ needs.
Minelli S.p.A. is known all over the world for its innovative, elegant, and perfectly made wooden products, which are created respecting all the rules as well as the parameters dictated by the market, with great attention to sustainability.
If you are looking for sustainable caps for spirits, do not hesitate to contact us!
