Looking for elegant and safe beverage packaging? Some advice

Today, competition is very high in the beverage packaging industry, so you must be able to offer something unique and innovative to your customers to convince them to buy.

Brands and companies look for eye-catching and enticing designs that can make their product stand out from the crowd while always ensuring safety and functionality.

Discover some advice in this article!

6 considerations for top-quality beverage packaging

Investing in excellent beverage packaging is crucial for brands that want to be competitive in the market and get people excited about their products.

In the luxury world of spirits and liquors, packaging is key to make customers perceive the product’s position in the high end and to build a recognizable image in the minds of potential customers with perfectly cohesive and coherent visual and narrative messages and cues.

In wine shops, wine bars, and supermarkets, products are displayed on shelves, and it is very difficult to make one bottle stand out from the others.

That is why producers of prestigious alcoholic beverages look for distinctive and unique spirits packaging that transmits a clear message to customers.

Wood is widely used and especially for bottle caps thanks to its unique characteristics that make bottles elegant, prestigious, and safe.

Have a look at the video below:

Here are some considerations to create top-quality beverage packaging.

Packaging is not just a simple container

Especially in the spirits field, a bottle is often a collector’s item rather than just a simple object. Many people love alcohol because of the bottles’ aesthetically diverse designs that they want to display on their shelves. Whiskey, Cognac, and Chartreuse bottles, for example, can be real objects of desire.

Packaging is very important in emphasizing the heritage and prestige of each bottle and persuading consumers to pick it up from the shelf.

Wood is ideal to create beautiful and elegant beverage packaging, as it gives a sensorial experience that is impossible with other materials. Wood is also special because it can be left rough in its natural appearance or processed and refined with different types of finishing. If processed, wood can be transformed and becomes a sophisticated and elegant product.

Functionality is crucial for beverage packaging

The primary function of packaging is to protect the content from leaks and contamination while at the store and in our houses.

The risk is that if not properly protected the taste and quality of the spirit could be affected. For this reason, it is fundamental that the cap fits perfectly onto the bottle to avoid penetration of external substances.

Consider the combination of different materials

The combination of different materials is often chosen for the design of liquor caps to get a luxury and elegant result. Some very prestigious wood essences can exalt caps in zama, reminding other luxurious wood application.

Thuja burl reminds you of expensive cars, the reddish fibres of mahogany suggest the warm perfume of Cuban cigars in their wooden box, and the regular veins of spruce evoke the perfect sound of artisan violins.

However, only an expert manufacturer with the right tools and machinery can produce precise objects. Creating these types of caps requires a deep knowledge of the different wood essences to make them fit perfectly with other materials.

A high-precision mechanical approach—with the right tools and machinery—should be applied on wood machining to achieve superior results.

Do not underestimate the sustainability issue

Consumers today are really committed to environmental problems, and they prefer to purchase products from companies that try to respect the ecosystem.

Wood is also a preferred raw material because it grows naturally, and modern forestry standards involve harvesting wood in a sustainable way to preserve the environment. In a sustainable lumbering practice, new seedlings are planted when trees are removed to ensure that forests regrow. FSC and PEFC are organizations that certify the sustainability of wood.

Evaluate the possibility to produce semiprocessed products

Being able to create semifinished caps and then complete them according to clients’ preferences is a great advantage.

For example, a small number of black caps can be produced and put on the market. If consumers like them, production can be completed with the remaining caps being painted the same color. Otherwise, the color can be changed.

It is a smart supply chain model, as production can be adjusted according to market preferences with greater probability of success.

Choose the manufacturer carefully

Consumers today are more sophisticated than in the past; they look for high-quality products, and they also have greater expectations in terms of choice. Companies must be aware of this and create objects that meet these criteria.

To do that, it is fundamental to choose the right supplier whose goals align with yours. You have to ensure that your partner has modern machinery to guarantee precision, personalization, and punctuality.

The possibility to review prototypes before production is also a great advantage to ensure the result will meet your and your clients’ standards. Moreover, the wood maker you select must respect all the parameters dictated by the market. FSC and PEFC certification guarantees that the raw material comes from responsibly managed forests and provides environmental, social, and economic benefits.

Minelli S.p.A. is known all over the world for its innovative, elegant, and perfectly made cosmetics, fragrances, and beverage packaging, which are created respecting all the rules as well as the parameters dictated by the market with great attention to sustainability.

If you need further information or have a project in mind, please contact us now!