Today, all companies and brands want to give value to their products, which is why it becomes important to choose distinctive luxury perfume packaging design. This not only makes the brand immediately recognizable but also communicates a higher intrinsic quality of the product during the purchasing stage.
Unique packaging usually has an innovative shape and a complex design, but not all manufacturers can do that. Let’s discuss the topic in the following article.
Why the right luxury perfume packaging design makes the difference
Packaging is the first point of contact between customers and the product, so it is essential to take care of it in all aspects: design, creation, and logistics.
A distinctive packaging is not only vital for large companies but has also become decisive for small and medium-sized businesses that wish to stand out from the competition. Investing in this area allows them to create premium products and significantly increase margins by creating a perception of exclusivity that strongly distinguishes them from the competition and offering products of the highest quality.
From a communication point of view, you need to make sure during the design phase that your brand values are aligned with the product, company vision, and target audience.
Luxury packaging becomes a refined and exclusive tool that will communicate your values to consumers and convince them to buy.
Customers will have a definite feeling in their minds that the product they are about to buy is a luxury good inside and out.
The benefits of creating top-quality and distinctive luxury perfume packaging design do not end with the purchase. In fact, it not only conveys information and protects the product but can also become a collector's item or reused as a container.
Luxury packaging is not something that is thrown away like any other packaging or wrapping but continues to be part of the way the object is stored and may even outlive the product it contained.
Choosing the right partner that can collaborate with you and create perfect luxury perfume packaging is crucial
Making luxury and top-quality perfume packaging is a laborious and technical process where strategy and skills must be combined with competency and the latest technology.
The materials with which high-quality packaging can be made are varied, ranging from wood to metals and fine fabrics. Most people today love perfume packaging made of wood, as it is a luxury material that is also sustainable and recyclable.
It is important that your supplier observes the latest trends and cooperates with you to find the solution that best meets your clients’ needs, as they look for unconventional shapes and unique designs that make their products stand out in the market.
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However, not all wood makers have the necessary technology and tools to create wooden objects that escape standard shapes. That’s why—wooden caps for example—small, cylindrical, and rounded shapes are so common. It is not true that larger diameters or multifaceted caps or any other geometrical shapes are not feasible. It is simply that manufacturers must have the right machinery and tools to process wood correctly and precisely.
Very often, too, clients want to combine different materials, for example, a wooden cap on a glass container, or they want to add a metal insert on a wooden cap—a sort of plaque or just a decorative border—to give more prestige to their perfume packaging design.
Besides aesthetics, however, luxury perfume packaging must also be functional
The primary aim of packaging is protecting the contents during transportation, storage, and delivery to avoid damage, contamination, and leakage while preserving the quality of the product.
A competent manufacturer has the necessary experience and technologies to create state-of-the-art packaging components. Wood especially is quite difficult to manage properly, as each wood essence has specific tolerances and differences in terms of hardness, flexibility, grain size, and machinability that must be considered to create a perfect object.
Cost-effectiveness is important, too, and it doesn’t depend just on price.
For example, a wooden object doesn’t need moulds, so the initial investment is much lower than plastic and time to market is faster.
In addition, if your manufacturer allows you to purchase products in small batches and experiment with different finishing options to adapt production to market trends and customer preferences, you can test the market during the launch phase and see if any changes are needed. This allows you to bring to market only those products that are in line with customer preferences with a higher probability of success.
Prototypes can also influence overall expenditure. If the manufacturer does not produce a prototype that matches the final product 100%, you may face unforeseen problems that could affect your overall production costs.
If you decide to offer wooden luxury perfume packaging design, choosing a reliable and experienced manufacturer makes all the difference.
Since 1937, the Minelli Group has designed and developed top-quality sustainable luxury packaging whose quality is recognized all over the world.
With the collaboration of our branch Minelli Systems, which specializes in building finished components or products combining different materials, we created and patented completely eco-friendly components for luxury packaging that will let you respond to the needs of modern consumers by offering innovative products without using plastic.
If you would like to discover more, book a free consultation now!
