Today, clients in the beauty industry have greater expectations in terms of packaging design, variety of choice, and possibilities of customization than ever before, which means that producers must have catalogues with a wide range of products and modern styles to meet their requests.
In this article, we discuss some innovative perfume packaging solutions to meet market demand.
Perfume packaging solutions: how to be competitive in the market
Perfume bottles and caps are expected to be elegant, prestigious, customizable, and as sustainable as possible. Sometimes, however, finding the right balance between innovative designs, luxury, and eco-friendliness can be complicated.
Perfumes and fragrances belong to the luxury industry, and appearance is crucial to attract buyers’ attention and convince them to spend a lot of money to buy a prestigious perfume.
The goal of brands and companies is to create unique bottles for their fragrances so that consumers perceive the value of the product from the very first glance. They look for perfume packaging solutions that make their products stand out in the market.
A good supplier has a wide range of possibilities and options to offer and must be proactive in proposing new ideas and unique styles, tailor-made to clients’ expectations.
Sometimes, designers already have a project in mind, and they need help in developing it on an industrial level. As a packaging supplier, you must be able to satisfy each request.
By satisfying these demands, you will gain a competitive edge over your competitors.
To be successful, you need to find, in turn, an expert manufacturer that can give shape to your and your clients’ ideas.
Which are the most innovative perfume packaging solutions?
Customization is key when talking about packaging. Being able to create tailor-made products gives clients the chance to transmit the right image and value to consumers.
Maybe they want to convey an idea of prestige and elegance, a funkier or “greener” image, or something metal and shiny.
You must be able to satisfy these requirements.
The most modern designs combine sustainability and luxury
Some people believe that it is difficult to create a sustainable and luxurious product at the same time. There is the idea that eco-friendly packaging must be extremely simple and poor.
Luxury companies today, however, demand solutions that combine eco-friendliness and prestige.
FSC-certified wood is the perfect material to make an ecological and recyclable product without renouncing to a powerful, trendy, and elegant object. Wood is warm and alive and provides a tactile and sensory experience that is impossible with other materials.
There are very prestigious wood essences in nature, such as mahogany, teak, ebony, santos, bubinga, wengé, and burl, which are some of the most expensive woods currently on the market, that make caps and packages unique and give value to products.
Even the less expensive types of wood, however, can be enhanced with many types of finishing options to make them unique and precious.
Want to discover the most sustainable solution for luxury packaging? Click here!
Clients today look for unconventional shapes
Perfume bottles and caps can become real objects of design if managed with the right tools and competency.
Wood is again a perfect material, as it is flexible and doesn’t require expensive moulds. Many suppliers, however, cannot make different shapes of wooden components because they lack the necessary special technologies.
Small cylindrical and rounded shapes are common and easy to make, but in some cases these are less attractive too. Larger diameters, multifaceted caps, and many other geometrical shapes are feasible but only if the wood maker has the right machinery and tools to process wood correctly.
Innovative finishes are essential to give a unique look
Finishes make perfume bottles and caps special and distinctive. In line with the spreading green trend, clients love water-based finishes, which are created with ingredients derived from recycled materials and renewable sources.
Laser engraving, silk printing, and pad printing are also appreciated to brand the package or create elegant decoration. Any type of wood can be enriched with engravings, but a precise object can only be produced with the right tools and expertise. This is a very important factor to consider, as only an expert and well-equipped supplier will be able to create high-quality objects.
The most innovative finishes can enhance the natural characteristics of the raw material, making the product elegant and beautiful, always preserving its primitive soul and naturalness.
Modern perfume packaging is a mix of different materials
Wooden caps on glass containers, metal inserts in the bottle or cap, plaques, and decorative borders are just some examples of possible combination. You must be able to offer them, always making a functional product.
The cap must fit perfectly onto the bottle to avoid the penetration of external substances that could alter the scent of the fragrance or result in product leakage while at the store and in consumers’ houses.
A high-precision mechanical approach—with the right tools and machinery—should be applied in wood machining to achieve superior results.
Packaging tells a story and persuades consumers to select the fragrance from the shelf and engage with it even before smelling. Nontraditional perfume packaging solutions are increasingly popular, and you must be able to offer them to your clients.
You need an experienced wood manufacturer to create state-of-the art and precise products.
Minelli S.p.A. has been managing wood for more than eighty years. Our expertise and innovation are at your disposal to meet all your needs.
If you have a project in mind, we will be glad to help you shape your idea. Contact us!
