What distinguishes the best cosmetic packaging design companies?

Posted by Edoardo Cavagnetto on 29.09.2020 - Reading time: 4 minutes
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cosmetic packaging design companiesToday, creating successful cosmetic packaging designs means being able to combine many elements: aesthetics, functionality, safety, precision, sustainability, and customization. Finding a supplier that can balance all these features lets you offer innovative products that satisfy all your customers’ expectations. How do you find the right manufacturing company? Let’s discuss this topic in the following article.

Cosmetic packaging design companies: how to make a selection

There are many cosmetic packaging design companies on the international scene, so it can be very difficult to decide which one is the best for you. However, it is a crucial decision to make if you want innovative products that correspond to your clients’ demands. You need to consider some important points to help you choose.

Specificity of production

Whatever material you choose for your cosmetic packaging, you must choose a company that specializes in manufacturing that specific material. If you want to offer wooden cosmetic packaging in your catalogue, for example, you need a supplier that has a deep knowledge of this raw material to get a perfect result. Wood is very difficult to manage: the manufacturer must know its specific tolerances to get a precise result (it is especially important for cosmetic packaging since wooden components must be combined with other materials—e.g., a glass container) and must have cutting-edge machines and tools to create beautiful and safe packaging components.

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A company that operates exclusively in the timber sector has the necessary skills to understand which type of wood should be used to create a specific product and knows how to properly manage each essence. A lack of precision results in additional processing, costs, and production waste.

Solid company structure

When you have to choose among many cosmetic packaging design companies, you must understand which one is able to guarantee deadlines and deliver orders as agreed. If the company has modern machinery, consolidated processes, tailor-made logistic solutions, and operates internationally with clients all over the word, it means it’s solid, well organized, and trustworthy. Moreover, if it operates in different fields and industries—as mentioned above—technologies applied to create some types of products (e.g., wooden cosmetic caps) can be exploited to create other objects (e.g., wooden toys, handles, stocks, and cutting boards) with continuous development of skills and expertise. It is the concept of cross-fertilization that is a great advantage for producers and their clients.

cosmetic packaging design companiesAnother important aspect to consider is risk management. Choosing a multiplant company can be a great advantage. If, for example, some major damage occurs at one of the plants, the company will be able to quickly switch production to another one, avoiding negative consequences and delays for clients.

Good reputation

Generally, leading cosmetic packaging design companies have a decennial heritage, their experience and competency have been demonstrated over the years, and they are recognized even by their main competitors. If the manufacturing company you select has collaborated with prestigious and famous brands, you can be sure of its professionalism and quality of work. A good reputation, however, is not just about technologies and competency. To get perfect products that correspond to your and your clients’ standards, you need a partner that is ready to cooperate with you and help improve the different parts of the project. The human aspect is important too.

Quality consistency

A sentence that perfectly summarizes this point: “Producing one hundred perfect components is easy; producing one million requires special skills.”

cosmetic packaging design companiesThink about how many pieces you need: if you must order millions of wooden cosmetic caps, you must exclude those cosmetic packaging design companies that can’t guarantee consistent quality, reproducing the same precision for each production lot. This ability requires cutting-edge technologies and innovative tools. If the company invests a lot in the newest systems and all the processes are based on automation, interconnectivity, machine learning, and real-time data, it means that it can respond to even the most complex challenges. The plus is manual quality control: human control over production is very important to guarantee greater precision and consistency.

Focus on sustainability

Sustainability is a major issue today, and people are more prone to buy products from cosmetic packaging design companies that pay great attention to safeguarding our planet. Sustainability doesn’t just concern raw materials. It also involves the entire production process. Sustainable logistics, for example, is important, as the longer the process that raw materials go through to reach production, the greater the impact on the environment. Shortening this process is crucial to reduce the carbon footprint and pollution caused by vehicle emissions.

cosmetic packaging design companiesCompanies that have production plants where most raw material is gathered can limit the effect of transportation on the atmosphere. How a manufacturing company manages its resources is also crucial: following the principles of the circular economy model can help save energy with less impact on the planet.


Finding the right supplier is not easy, and many important points must be considered. You must analyse all the possible cosmetic packaging design companies available and find the one that can help you satisfy your clients and create successful products.

Minelli S.p.A. has decennial experience in wood manufacturing, and its expertise and compliance with all the rules and standards imposed by the market are recognized and appreciated all over the world. If you want to add wooden cosmetic components to your catalogue, do not hesitate to contact us: click here!

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Topics: cosmetic packaging, luxury packaging, custom wood products, cosmetic design

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