Cosmetics, fragrances, and spirits wood packaging must have certain characteristics to be considered top-quality and satisfy market demand.
Bottles and caps must be aesthetically beautiful to attract customers’ attention, but they must also be functional and safe to protect the content and avoid product leakage. Moreover, sustainability is a major issue today that companies can’t ignore.
Let’s discuss these topics in this article.
Why choose wood packaging
Product packaging can be made of many different materials, and plastic is the most common. However, this is not the best choice for packaging components.
Why should you include wood packaging in your catalogue?
Sustainability is the most important issue
According to a recent survey by IBM:
- 6 in 10 consumers are willing to change their shopping habits to reduce environmental impact
- 8 in 10 respondents indicate sustainability is important for them
- more than 70% of those who say sustainability is very/extremely important would pay a premium of 35% for brands that are sustainable and environmentally responsible
- 71% indicated that traceability is very important and are willing to pay a premium for brands that provide it
People who are especially concerned about protecting the environment seek products and brands that align with their values. IBM defines them as purpose-driven consumers, which corresponds to 40% of respondents.
Another interesting insight is that sustainability priorities transcend age: every age group in the survey indicates that sustainability, the environment, and/or personal wellness attributes are significant considerations in selecting brands.
For these reasons, companies and brands are striving for better environmental policies, as their reputation also depends on the commitment they demonstrate to sustainability and the environment.
Consumers want alternative materials to plastics, and producers and brands can’t ignore them.
Wood is eco-friendly by nature if harvested in a sustainable way, ensuring that forests regrow after lumbering. FSC is an organization that certifies the sustainability of wood.
Sustainability, in fact, concerns collection, manufacturing, and production of wood packaging, and it depends on the rigorousness of the manufacturing company you select.
Why do people love wood? Because it is prestigious
Sustainability must be combined with elegance and aesthetics to create a successful product. Consider that many people buy a spirit or perfume bottle just because it’s beautiful, as they would like to display it in their homes. Wood gives you the chance to create unique objects, which may influence customers’ purchasing decisions.
Some varieties of wood—e.g., mahogany, teak, ebony, wengé, olive, oak, and cherry—are precious and quite expensive. A wooden cap, box, or package made with one of these wood essences will be desirable and unique. However, even the less expensive type of wood provides a sense of luxury and prestige that is unthinkable with other materials.
Just the simplest wooden component can make a product distinctive as long as it is treated properly and customized according to your clients’ requests.
An expert supplier will be able to combine the traditional soul of wood with modern materials and techniques, creating nonconventional shapes enhanced with a wide variety of innovative finishing options. Pad printing, serigraphy, laser, digital printing, spraying, metallic effects, soft-touch finishes, and glitters are just some of the finishes you could use depending on the desired final effect.
This mix will let you offer distinctive products that can make the difference in the market, giving your clients the opportunity to stand out.
Wood is durable and resistant, but wooden caps are not all equal
Perfumes, cosmetics, and spirits need solid and resistant containers. Besides being liquid and more subject to leakage, they could deteriorate if they come in contact with oxygen. If the wooden cap doesn’t fit perfectly on bottles or boxes, quality could be affected with negative effects on brands’ reputation and credibility.
Threaded wooden caps are created to be completely sustainable and extremely resistant and functional at the same time. However, you must learn how to recognize a top-quality threaded cap to ensure that it won’t be damaged.
You must observe the section of the thread.
A standard thread starts tangentially to the edge of the cap and then rises progressively until it reaches its maximum section height. Since wood is a “soft” material, such structure is subjected to wear over time, hence losing its smooth hermetic closure.
A wooden thread that starts at its maximum section height right from the beginning is much more resistant and durable; such thread will maintain its functionality over time while protecting the product from contamination and leakage.
Only an expert manufacturer that has the right machines and tools as well as a deep knowledge of the raw material can create wooden components with this level of precision.
Ensuring the best treatment for a specific wood product requires a combination of different abilities as well as advanced machining and tools that only an international company can have.
If are you looking for a reliable partner that is able to guarantee precision, allow customization, and ensure perfection in quality and design of each product manufactured, Minelli is the ideal solution.
Thanks to our holistic eco-friendly approach both in terms of manufacturing processes and use of materials, we can serve our customers in the best way possible, adhering to the guidelines for environmental protection and safeguards (as FSC forest management certification demonstrates).
If you’d like to share your idea, contact us right now! Your plan will be evaluated by our specialists, and they will help you carry out your project.
