Perfume bottle design gives brands the chance to convey the right message to consumers by getting their attention and convincing them to buy.
Perfect storytelling can be created by using different elements strategically:
- packaging
- design
- finishes
- materials
In this article, we will discuss how to create a successful fragrance design.
How to use perfume bottle design to tell a story
The fragrance packaging market is very crowded, as many suppliers sell similar products. To be competitive, the perfume packaging you offer in your catalogue must be attractive for clients and convince them that it is better than the others and worth buying.
The art of storytelling in communication is used to express thoughts, emotions, experiences, and messages.
The right story lets you create an emotional bond between the consumer and the brand, which generates commitment and involvement.
The challenge is to understand what story to tell and the best way to tell it to create an experience for consumers and influence their purchasing decision.
A competent manufacturer can help you create a perfume bottle design that transmits the right message to your clients while exploiting all aspects of packaging to tell something about the product and the brand.
Marketing for perfumes, in fact, is strongly connected to psychology. People do not decide to buy a fragrance just for its smell, as many other factors come into play.
When people see and touch a fragrance on the shelf or while spraying a small amount of scent onto their skin, they unconsciously begin to imagine it in their house.
Packaging is, therefore, an essential element that can transform the fragrance into a multisensory experience.
Multisensory packaging can boost the emotional experience of consumers
Our cognition is strongly influenced by the physical experiences we have through our senses. Involving all the senses when creating perfume bottle design is a strategic way to influence customers’ intention to buy. The key is to develop a strategy that implements a balanced transmission of sensory stimuli.
Wood is the perfect material to create luxurious and prestigious perfume packaging that is unique and innovative.
A competent manufacturer with modern technologies and tools can create cutting-edge designs, amazing items, and even multitasking perfume packaging that immediately attracts buyers’ interest.
The supplier should also offer a wide range of finishing options to customize packaging items according to your and your clients’ preferences and make them visually appealing.
Glowing and metal finishes, glitter and pearlescent coatings, enamels, dipping, and special varnishes are great ways to catch consumers’ eye.
Touch is another important sense that people exploit when buying a product. A pleasant touch conveys positive emotions and improves the perception of the object. Soft-touch finishes, polymer coatings, multilevel embossing, or laser engravings, for example, can cause very different sensations when touched and invite consumers to engage with the product once they take it from the shelf.
Wood is also appreciated because it is naturally comfortable and warm to the touch and conveys a sense of purity and elegance that is impossible with plastic, glass, or metal.
Even the fact that it is eco-friendly enhances positive sensations and especially so for those consumers who are more conscious about environmental issues and the importance of sustainability.
Wood is also part of the olfactory experience of the fragrance, as it has a natural and distinctive scent.
That is why many brands, especially if eco-friendly and vegan, decide to leave it in a rough state when creating their packaging.
Many types of wood, e.g., sandalwood, rosewood, and cedarwood, are popular ingredients used in perfumery!
The choice of the perfume bottle design is necessary for brands, and you should be able to offer a wide range of possibilities. If your clients ask for wood packaging, ensure that you find a specialized supplier that can create top-quality, safe, and durable wooden products that are also elegant and aesthetically beautiful.
The Minelli Group has advanced technologies and software as well as the necessary experience and competency to create any shape and design, even the most complicated, and enhance it with any type of finish.
We have been operating specifically and exclusively in the timber sector for more than eighty years and can guarantee top-quality, exclusive, consistent, and durable products at a competitive price. We comply with all regulations aimed at protecting our ecosystem (we are FSC and PEFC certified), and we have production plants in both Europe and the USA to reduce emissions.
If you are looking for a reliable supplier with decennial experience in wood manufacturing, do not hesitate to contact us.
