Wooden perfume packaging: some ideas to be competitive

Perfume packaging is crucial in customers’ purchasing decisions: the first impression often determines whether they buy a product or not. Due to the saturated market, manufacturers are forced to constantly come up with new ideas to present their products to the market in order to be successful.

In this article, we’ll give you some ideas to stand out.

How to create unique and successful perfume packaging

If packaging becomes the focal point of the product, customers are more likely to notice it and decide to make the purchase. Especially in the luxury industry, people are more prone to buy perfume with a visually attractive perfume bottle design, especially because it can become a beautiful object to display in their homes.

Therefore, brands and companies look for unique perfume packaging for their products that transmit their values and attract buyers’ attention.

Here are some ideas to create something innovative and stand out in the market.

Make “multitasking” perfume packaging

It means creating packaging that people can reuse once they are finished with the fragrance. This idea is not only innovative but also in line with the circular economy model that urges people not to throw away anything but to reuse and recycle as much as possible.

One of the latest projects completed by Minelli involved creating perfume packaging that consisted of a square wooden frame that enclosed a glass bottle and could be opened and closed without glue.

Once customers have finished using the fragrance, they can remove the glass bottle and use the wooden frame as an object of design and maybe for displaying photos.

This project required many trials, tests, prototypes, specific tools and machinery, and a team of experts that worked hard to find the best solution to offer a beautiful and functional object at the same time.

Create 100% sustainable packaging for perfumes

100% sustainable packaging means that besides being made of a sustainable raw material such as wood it doesn’t need any plastics, glue, or resin.

Caps used in perfumery usually need an internal plastic capsule to ensure perfect closing. To make them completely eco-friendly, you must eliminate the plastic capsule and always ensure complete functionality.

Minelli accomplished this goal by replacing the plastic capsule with one or three food-contact cork cylinders that create strong friction with the collar of the pump (spray or dispenser) thus guaranteeing perfect closing.

This solution is unique and innovative but also particularly cost-effective, as it is universal.

You don’t need new and expensive moulds for caps with different diameters. When using internal plastic or resin-based capsules, you need a new mould if the diameter of the cap changes. On the contrary, cork spurs can be inserted into any type of wooden cap without making any modification.

Moreover, cork is a sustainable raw material, as it is natural, and its extraction process doesn’t damage trees and respects the environment.

In this way, you can offer mono material and 100% recyclable caps for perfume packaging (cork, in fact, is comparable to wood and doesn’t need to be separated when thrown away) that are completely sustainable and plastic-free.

Offer unique and innovative finishes

Brands and companies today want to customize their products to be in line with their values and needs.

A current trend among luxury companies is polymer coatings. It means using special finishes to make wood resemble plastic; in this way, they have a plastic-like cap that exploits all the advantages of wood, such as flexibility, malleability, elegance, cost-effectiveness, and sustainability.

Clients also love water-based finishes, embossing, engraving, and soft-touch finishes that add a velvety-soft feel to printed wood.

The most innovative finishes enhance the natural characteristics of the raw material and make the product elegant and beautiful while always preserving its typical roughness.

One example is the Shine & Metal finish that makes the raw material shine as a brilliant metal surface without losing its genuine warmth and naturalness. It can be customized according to each client’s request with many colors, shades, different levels of protection, and sparkle while always ensuring extreme durability and resistance.

To create unique and innovative packaging components that no one has done before, the wood manufacturer makes the difference.

A company accustomed to completing innovative and out-of-the-ordinary projects, which often no one else can do, will be able to leverage the experience and knowledge of its engineers and technicians to find the best solution and satisfy customers’ needs.

Since 1937, Minelli S.p.A. has ensured perfection in the quality and design of each product manufactured, and its experienced specialists serve customers in the best way possible while always following rigorous processes and environmental sustainability.

If you would like to offer unique and distinctive perfume packaging, don’t hesitate to contact us! Our experts will be glad to evaluate your project and help shape your idea.