Especially today when we are facing a sanitary emergency, perfume packaging has become more important than ever before. Many people prefer buying products online, so the external appearance of a product becomes the only way to evaluate it.
In this article, we give you some advice on how to choose a reliable supplier that can create amazing packages.
Perfume packaging: why wood is the best material
Wood is part of our lives. It has been used for centuries for construction material, furniture, and fuel for industries and houses.
It is prestigious, elegant, and luxurious, but it also has a traditional and primitive soul that reminds us of the past. Our parents and grandmas always had wooden objects in their homes, and we remember happy times when we were children.
That is why wood is so beloved. Even unconsciously, it gives us a sense of calm and warmth, as it derives from nature. For this reason, it must be respected and collected responsibly, not damaging our environment and protecting the ecosystem.
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An expert supplier must use its experience and technology to preserve the traditional soul of wood and give it an innovative appearance. By doing this, you will be able to offer amazing products in your catalogue.
It is often difficult, however, to find such a wood manufacturer.
What are the essential factors to look for when choosing your supplier?
An internal R&D department
The research and development department deals with the development of new ideas and new products or improving existing ones. It is the incubator of innovation where the most cutting-edge creations are made.
Launching new products let businesses remain competitive in the market, satisfying customers’ requests and staying ahead of new trends.
Choosing a supplier with an internal R&D department means they constantly observe the market and are aware of new trends and customers’ preferences. Therefore, the products they offer are more likely to be successful.
Consumers’ expectations are increasingly demanding and evolving, and your supplier must be able to satisfy them.
Specialization in wood manufacturing
Nature gives us many different essences, each one with its own peculiarities in terms of hardness, flexibility, grain size, and machinability. Moreover, being a natural material, wood moves constantly.
The manufacturer must be aware of its precise tolerances and how to process it before machining by slowly decreasing the natural humidity in controlled climatic chambers from about 40%–45% to 8%–10% (this percentage is considered optimal to start machining wood).
It means that the raw wood must be treated with proper machines and tools to get a perfect result.
This is especially important for perfume packaging, as wooden caps and components must be combined with other materials: to avoid discrepancies and product leakage, they must fit perfectly.
If the supplier also works with other raw materials, e.g., metal or plastic, he will not have the same deep knowledge as a company that operates exclusively in the timber sector.
A lack of precision results in additional processing, costs, and production waste.
Constant support & reliability
The ideal partner is emphatic, responsive, and cooperates with his clients to help them improve various aspects of the product. The possibility of seeing a physical sample of the final item is particularly important, as you and your clients can evaluate it before production and make any necessary modifications.
There are five key points to consider in determining if your supplier is reliable:
- Codesign: the know-how and the ability to help customers improve perfume bottle design to achieve better functionality
- Quality consistency: the ability to maintain high quality for the long term and large volume
- Precision machining: the ability to respect strict tolerances and precise specifications
- Cost-effectiveness: the ability to optimize production costs by implementing innovative technologies and reducing waste
- Service reliability: the ability to provide personalized logistic solutions and respect delivery deadlines
All these aspects increase the customer experience and ensure that your partner can create the products you are looking for.
Focus on sustainability
Sustainability is a subject particularly dear to modern consumers. They are increasingly aware of the problems linked to a lack of regulations and attention by most companies about the environment, and they prefer buying from brands that demonstrate concern for the planet and its well-being.
Wood is sustainable, but it must be collected following strict guidelines for environmental and forestry protection to preserve the natural ecosystem. FSC certification demonstrates compliance with these guidelines, but not all suppliers adhere to the necessary requirements.
Sustainability also involves the entire production process. The longer the road that raw materials go through to reach production, the greater the impact on the environment.
Companies that:
- have production plants where most raw material is gathered
- follow the principles of the circular economy model
- offer water-based lacquers that are eco-friendly and safe
- adopt energy-efficient systems and technologies
can strongly reduce their carbon footprint and impact on the ecosystem.
The choice of the supplier is not to be taken lightly, as it determines the quality of the final product and its success in the market.
Minelli S.p.A. has decennial experience in wood manufacturing, and its expertise and compliance with all the rules and standards imposed by the market are recognized and appreciated all over the world.
If you want to add wooden perfume packaging to your catalogue, do not hesitate to contact us!
